A blog — even if you don’t call it a blog — is one of the best tools for SEO and increasing the overall value of your website. Regular, fresh […]
Author Archives: Rebecca Haden 
SEO and Search Intent
One of the most important factors to consider in your SEO strategy is your ideal customer’s path to purchase. If you’re offering a Zumba dance program that helps with joint […]
Blog Post Popularity
A client recently asked about blog post popularity at her website. She’s a hands-on client, and often suggests topics for us to write at her blog. Yet she continues to […]
Happy Thanksgiving!
Haden Interactive will be closed from noon November 25 through November 29 to observe Thanksgiving. We will be back in the office bright and early Monday morning. All our regular […]
Content Clusters
What are content clusters? A content cluster is a group of articles, posts, or pages designed to promote a single page for a designated keyword or keyword phrase. It’s an […]
Healthcare Content Marketing: 10 Types of Content
Healthcare content marketing serves two main purposes: improving patient education and making your healthcare website more visible and authoritative. While it’s easy to see the value of healthcare marketing, implementing […]
HIPAA-Compliant Influencer Marketing
We’ve discussed HIPAA-compliant blogging and HIPAA-compliant social media, but HIPAA-compliant influencer marketing is a different kettle of fish. Influencer marketing involves paying or otherwise compensating people to share their positive […]
Metadata for SEO
Metadata, or meta tags, refer to the html code giving information about your website to machines, like browsers or search engines. Metadata isn’t usually visible to people looking at your […]
Social Media Repetition
Social media promotes your content, helps you engage with patients and clients, and can even help your website’s SEO. So how original does your social media content need to be? […]
Goodbye, Instagram Likes!
Instagram accounts around the world have been losing their Likes — not the Likes, themselves, but the count of likes, as seen in the screenshot below. Instagram Likes continue to […]
Social Media and Medical Misinformation
In an essay in Nature, Heidi Larson, director of the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, wrote: “The deluge of conflicting information, misinformation and […]
How Old Are Facebook Users?
How old are Facebook users? Getting older every day. The Economist tracked down the most reliable data on the question, and they have shared the facts. People in their 40s […]
Stopping Bad Robocalls Act
The House Energy and Commerce Committee is working on a new bill called the “Stopping Bad Robocalls Act.” The title is interesting, because it seems to assume that there are […]
SEO for Pediatricians
SEO for pediatricians involves the same skills and strategies as SEO for doctors in general, but there are some special things about pediatrics websites that are worth keeping in mind. […]
Health Information Online: Battling Sleep Myths
Sleep Health, the journal of the National Sleep Foundation, features a myth-busting article this month. A group of researchers from a number of institutions checked out 8,000 websites sharing information […]