The most important factor for SEO (Search Engine Optimization) is content. The second most important factor is links. Links are a vote of confidence in your website, and you always […]
Author Archives: Rosamond Haden 
Why You Need an SEO Strategy
Here are some things people think will give them all the benefits of SEO: Submitting their website to search engines repeatedly Super secret SEO tricks added to their code Press […]
WordPress Powers 40% of the Internet
WordPress now powers 40% of the websites in the universe. That’s 40,000,000 websites. If you count only those websites with a Content Management System (CMS), it’s 64%. Why is WordPress […]
Understanding Your Conversion Rate
How many visitors does your website need? The short answer might be “More!” but the long answer is something more like, “Enough to meet your business goals.” How much is […]
Design over Function
I went to a favorite brand’s website recently to do some holiday shopping, and discovered that they had a new website since I had last visited. It’s a beautiful website, […]
Why Your Content Marketing Isn’t Working
Here at Haden Interactive, we’re all about web content. The content at your website, your blog, the content of your email blasts, your whitepapers and ebooks, social media, video scripts […]
The One Digital Marketing Essential for Health and Wellness Professionals
A common mistake for small businesses is thinking that you are too small to need a website. There was a time when this may have been up for debate, but […]
A Conversation on Keywords
Say you’re a veterinarian and you write a great article at your website titled “Nutrition for Your Bunbun.” Will that article bring you traffic, increase your thought leadership, or get […]
Your Website and Your Online Presence
Jeremy, Rebecca, and I talk about your online presence in the video below. We begin with examples of organizations that realized their websites needed significant updates as a result of […]
The Healthcare Content Marketing Cycle
Healthcare content marketing is very effective and produces good ROI. It’s a robust marketing strategy that supports patient education and benefits the community while helping to streamline your business practices […]
Content Marketing Step by Step
Content marketing is highly effective — if you do it right. Providing valuable content allows you to reach a wider audience and it’s one of the most cost-effective marketing tools. […]
8 Advantages of Professional Blogging
There are significant advantages of blogging for your website. HubSpot tells us that 92% of companies that blog regularly have gotten customers through their blogs. BlogHer reports that 81% of […]
SEO Telemarketers
I got a call recently from someone who wanted to sell me “search engine positioning.” “You mean optimization?” I asked. No, they told me, this was different. All I had […]
Expectation vs. Reality in Content Marketing
Rebecca and I once filmed a segment of a special on social media. The interviewer was a fun guy and pretty unflappable till he asked how we got our ideas. […]
They’re All Web Leads
Our CRM software shows us our sales according to lead source, complete with this handy-dandy pie chart that clearly demonstrates how important our website is to our revenue. If you […]