I got a call recently from someone who wanted to sell me “search engine positioning.” “You mean optimization?” I asked. No, they told me, this was different. All I had […]
Author Archives: Rosamond Haden 
Expectation vs. Reality in Content Marketing
Rebecca and I once filmed a segment of a special on social media. The interviewer was a fun guy and pretty unflappable till he asked how we got our ideas. […]
The Healthcare Content Marketing Cycle
Healthcare content marketing is very effective and produces good ROI. It’s a robust marketing strategy that supports patient education and benefits the community while helping to streamline your business practices […]
8 Advantages of Professional Blogging
The advantages of blogging for your website are significant. HubSpot tells us that 92% of companies that blog regularly have gotten customers via their blogs. BlogHer reports that 81% of […]
They’re All Web Leads
Our CRM software shows us our sales according to lead source, complete with this handy-dandy pie chart that clearly demonstrates how important our website is to our revenue. If you […]
The One Digital Marketing Essential
Your private practice, exercise studio, or wellness-oriented company is probably a small business. The Small Business Administration has a range of size standards depending on the industry, but any doctor’s […]
What’s Your Primary Keyword?
SEO — search engine optimization — for your website starts with figuring out your keywords. Keywords are words and phrases that people type into a search engine to find the […]
Web Analytics KPIs for Retail
Often when we first talk with new clients we discover that they’ve done lots of different experiments in marketing, trying print ads, contests, cable TV, sponsorships, and more over a […]
Content Marketing Step by Step
Content marketing is highly effective — if you do it right. The video below discusses the top three obstacles to effective content marketing the connection between content marketing and SEO […]
Social Media vs. SEO
Let’s pretend that you want your website to perform better, and you have a limited budget for digital marketing. Not pretending? No matter how many resources you have or how […]
Web Content Responsibility
Coca-Cola is being sued. The lawsuit charges that the Coca-Cola company knows its sugary drinks are unhealthy, and that it has been deceiving consumers into thinking otherwise. Conversations about the […]
HiPPos
I learned about HiPPos in a Ted talk — not the hippopotamus, of course, but the acronym for “HIghest Paid Person’s Opinion.” The term springs out of the frustration of […]
Why You Need an SEO Strategy
Here are some things people think will give them all the benefits of SEO: Submitting their website to search engines repeatedly Super secret SEO tricks added to their code Press […]
The DMCA and You
The Digital Millennium Copyright Act or DMCA is the set of rules covering copyright in the digital age. It became law in 1998, and we’ll all agree that technology has […]
Latest SEO Tip!
Have you tried velaterapia? That’s the Instagram sensation that involves twisting hair and then singeing it with a candle flame. In theory, it sort of cauterizes split ends, and gives […]