Here’s Rebecca’s presentation from WordCamp Kansas City. She discusses the top three obstacles to effective content marketing the connection between content marketing and SEO the 8 steps to creating and […]
Author Archives: Rosamond Haden 
Social Media vs. SEO
Let’s pretend that you want your website to perform better, and you have a limited budget for digital marketing. Not pretending? No matter how many resources you have or how […]
Web Content Responsibility
Coca-Cola is being sued. The lawsuit charges that the Coca-Cola company knows its sugary drinks are unhealthy, and that it has been deceiving consumers into thinking otherwise. Conversations about the […]
HiPPos
I learned about HiPPos in a Ted talk — not the hippopotamus, of course, but the acronym for “HIghest Paid Person’s Opinion.” The term springs out of the frustration of […]
Why You Need an SEO Strategy
Here are some things people think will give them all the benefits of SEO: Submitting their website to search engines repeatedly Super secret SEO tricks added to their code Press […]
8 Advantages of Professional Blogging
The advantages of blogging for your website are significant. HubSpot tells us that 92% of companies that blog regularly have gotten customers via their blogs. BlogHer reports that 81% of […]
The DMCA and You
The Digital Millennium Copyright Act or DMCA is the set of rules covering copyright in the digital age. It became law in 1998, and we’ll all agree that technology has […]
Latest SEO Tip!
Have you tried velaterapia? That’s the Instagram sensation that involves twisting hair and then singeing it with a candle flame. In theory, it sort of cauterizes split ends, and gives […]
Do You Have a Sales Page or a Website?
We were recently approached by a company with a specific idea for online marketing: a single web page with the company’s offers front and center. In other words, a sales […]
What Is Digital Marketing?
Marketers know that digital marketing is the wave of the future, according to recent research: 75% say digital marketing has the highest ROI, according to Salesforce. More than 60% of […]
5 Ways Your Company Website Is Like a Car
You don’t know exactly how it works. Most of us business owners couldn’t really build our own websites or write our own web content, any more than we could really […]
SEO Telemarketers
I got a call recently from someone who wanted to sell me “search engine positioning.” “You mean optimization?” I asked. No, they told me, this was different. All I had […]
Understanding Your Conversion Rate
How many visitors does your website need? The short answer might be “More!” but the long answer is something more like, “Enough to meet your business goals.” How much is […]
Building a New Business Website
You know you need a website for your business — it’s the 21st century — but it can feel like striking out into the wilderness. Should you do it yourself? […]
SEO for Competitive People
Rebecca and I were developing a strategy for a new client. Rebecca is the SEO expert, and she knew what to do to improve local search results for the client’s […]