Let’s pretend that you want your website to perform better, and you have a limited budget for digital marketing. Not pretending? No matter how many resources you have or how […]
Author Archives: Rosamond Haden 
Web Content Responsibility
Coca-Cola is being sued. The lawsuit charges that the Coca-Cola company knows its sugary drinks are unhealthy, and that it has been deceiving consumers into thinking otherwise. Conversations about the […]
HiPPos
I learned about HiPPos in a Ted talk — not the hippopotamus, of course, but the acronym for “HIghest Paid Person’s Opinion.” The term springs out of the frustration of […]
Why You Need an SEO Strategy
Here are some things people think will give them all the benefits of SEO: Submitting their website to search engines repeatedly Super secret SEO tricks added to their code Press […]
The DMCA and You
The Digital Millennium Copyright Act or DMCA is the set of rules covering copyright in the digital age. It became law in 1998, and we’ll all agree that technology has […]
Latest SEO Tip!
Have you tried velaterapia? That’s the Instagram sensation that involves twisting hair and then singeing it with a candle flame. In theory, it sort of cauterizes split ends, and gives […]
Do You Have a Sales Page or a Website?
We were recently approached by a company with a specific idea for online marketing: a single web page with the company’s offers front and center. In other words, a sales […]
What Is Digital Marketing?
Marketers know that digital marketing is the wave of the future, according to recent research: 75% say digital marketing has the highest ROI, according to Salesforce. More than 60% of […]
5 Ways Your Company Website Is Like a Car
You don’t know exactly how it works. Most of us business owners couldn’t really build our own websites or write our own web content, any more than we could really […]
Building a New Business Website
You know you need a website for your business — it’s the 21st century — but it can feel like striking out into the wilderness. Should you do it yourself? […]
SEO for Competitive People
Rebecca and I were developing a strategy for a new client. Rebecca is the SEO expert, and she knew what to do to improve local search results for the client’s […]
PR, WOM, and SEO
I recently met an entrepreneur with a great product who was relying on public relations and word of mouth to drive demand for her product. She was hoping that having […]
Friction in eCommerce
Do you want people to buy things from you online? Then this is the word that should be in your mind: Friction Friction comes in a lot of flavors when […]
Style, Fashion,and Digital Marketing
If you want to be in fashion this fall, grab a black leather T shirt, cropped white pants, and a wooly pink statement coat. Style is different. It’s not about […]
Digital Marketing Fears
In one episode of the popular TV show Big Bang Theory, waitress Penny decides to market her crafts for some side income. Theoretical physicist Leonard builds a website (which the […]