A client was telling us that he doesn’t want to post often on social media, because he doesn’t want to bother people. He doesn’t want to lose friends, fans, and […]
Author Archives: Rosamond Haden 
Social Media Strategy for Suppliers
We enjoyed talking with Saturday Morning Meeting for Suppliers’ Andy Schuch for the SMM4S Social Media Special. One of the points that came up in the conversation was how you […]
Ongoing Strategy vs. Campaign
We know that an ongoing strategy of regular high quality blogging, consistent social media use, and thoughtful linkbuilding will lead to increased traffic at a website. We know this not […]
Not in Analytics?
We’re finally getting through all the year-end analytics reports, and most of them have been fairly predictable: increased traffic, increased engagement, seasonal patterns, a few interesting questions…
Pumpkin Spice, Cranberry, and ?
Pumpkin pie spice was one of the first convenience foods in the mid 20th century, bundling cinnamon, ginger, nutmeg, allspice, and cloves together into one jar — in the right […]
Ebooks Step by Step
Offering ebooks at your website lets you do quite a few things: add value for your visitors collect contact information and permissions for email marketing campaigns demonstrate your expertise and […]
Targeted Traffic
A new survey tells us that 63% of B2B marketers use website traffic as their primary metric for the success of their content marketing. It makes sense. The more people […]
The Case of the Fake Website Redesign
Authorize.Net is one of the most popular merchant services companies in the nation — they help us and millions of other companies accept credit cards, echecks, and recurring billing plans […]
Turbulence at Your Website
Think of water in a pool surrounded by rocks, with a gentle stream moving through it. It can be peaceful, moving smoothly downstream in a soothing yet apparently purposeful motion. […]
3 Truths for Talking about Your Brand
We’ve talked with a couple of clients about controlling the conversation about their brands recently, and it’s got me thinking about the subject. I think we all need to recognize […]
Serving the Modern Consumer
Shopping has changed. Consumers don’t trust ads and they don’t need them, since they can get information on anything they want at any time.That doesn’t mean that ads aren’t valuable, […]
Customer Experience: Ulta vs. Sephora
A few years ago, I shopped fairly equally at the two main cosmetics giants, Ulta and Sephora. If I had been asked, I would have said that they were just […]
Why Your Company Needs a Nemesis
As a gamer, I know the value of competition. So when one of our clients saw a new competitor spring up, I felt a heady mixture of adrenalin and joy. […]
Game of Thrones — er, Clients
I want to begin by pointing out that I love all of our clients. Now that I’ve made that clear, I have to share with you this very funny infographic. […]
What’s Your Strategy?
We heard someone recently expressing disappointment with a marketing initiative they had tried. “Tried” is the right word here, and it often is in marketing. Someone sells you an idea, […]