Online marketing
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Pick Your Plugins
WordPress.org lists 59,576 plugins. There are more that aren’t listed there, but we can use that number to develop a useful estimate of the number of plugins available: a whole lot. How do you know which ones to use at your WordPress site? Some people have a list of plugins they routinely use, and in…
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Are Your Pages Indexed?
Many people believe that Google, when they search for something, rushes around the internet looking for stuff. “Google,” they ask, “what is the most effective anti-aging supplement?” and then Google goes to find the answer. That’s not exactly how it works. Google actually visits new pages that appear online in its free time between queries,…
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How to Lose Friends and Alienate People with Your Website
Once upon a time, I needed to rent a tuxedo for my teenaged son, who was a music student. I’ll end the suspense right now by saying that I succeeded. Not only were we able to rent the suit, along with the needed shoes (for some reason they’re not allowed to perform in sneaks) and…
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A New Professional Services Website
Diane Hagerty is a tax professional and business consultant who needed a new website in preparation for publishing a business how-to book. It needed to showcase her writing and make it easy to hire Diane as a speaker, as well as supporting her accounting services. A professional services website is usually the most important part…
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The Work in Progress Website
You need a website. You have a business or an organization that is doing things and needs to communicate with people, so a website is a must. You should get your domain as soon as possible, because a .com or .org is still the most valuable, and they’re going fast. The value of your domain…
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Plan an Effective Social Media Campaign
Would you like to see results like this from a social media campaign? You can. Specifically, we’re seeing a threefold increase in impressions and twice as much reach as in the previous period. Here’s another example, showing nearly 70% higher organic reach and nearly 50% more clicks. This account went from just a handful of…