June 2009
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Looking for a Hero
When writing ads, or things that are expected to function like ads such as a landing page for your adwords campaign or a direct mail piece or a call to action, you should think like your readers.
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It’s All About Relationships
Marilyn Robbins, a smart cookie from Liquid Dispatch ,was telling me about her company’s goals for their online presence.
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Linkbuilding for Challenging Subjects
I’ve been linkbuilding today for two different web sites. Two very different websites.
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Local Search for Tourists
I’ve just done SEO strategy and content rewrite for a skydiving company. Skydiving is practically a definitive example of a field in which local search is the goal. The Skydive Experience, the company in question, has a dropzone in Louisiana into which skydivers must jump. Their customers are physically present. Their travel is only up…
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Writing E-Newsletters
A new study out of the UK claims that e-mail marketing brings in a 45-fold return. I haven’t seen the raw data, but I find it believable. An electronic newsletter is the least expensive means available for reaching lots of clients, customers, or potential clients and customers with a strongly targeted message.
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Is Squidoo for You?
You know you need links. If you have good stuff to offer, you’ll gain links naturally because people will link to you — that’s how it’s supposed to work, and why the number of links you have is used by search engines to help determine how good your website is, and how worthy of being…