June 2010
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Lab Report: Getting More Aggressive with Ads
We’ve made a website for experimental purposes. We’re taking steps one by one that we would, for a client, take all at once, so we can see the effects of what we’re doing. The base of the experiment is an attractive, well-designed site with good, frequently updated content. We’ve done a little bit of linkbuilding,…
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(Re)Organizing Your Website Content
Last week, I did a content update for a local tech company. Mostly, it was a matter of reorganizing their information. This week, I’m working on a site for a local church. They had as many as eleven or twelve subheadings for each main navigation tab. This afternoon, we figured out how to get them…
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Linkbuilding: Quality or Quantity?
I was doing some foundational linkbuilding for LynneClaire Lawn Care, checking out their competitors’ linkbuilding strategies, when I got a surprise.There on the search engine results page, directly below a site with 17 inlinks, was a site with over 44,000.
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The Problem with Introductions
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A Clever Trick for Website Planning
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Small Changes That Will Transform Your Website
My company specializes in web content. We do copywriting, SEO, web strategy, online marketing, social media — stuff like that. But sometimes when someone comes to us for content or SEO changes to their website, they need design changes. And sometimes the smartest thing is just to start over.