July 2009
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Planning Your Web Forms, part I
Web forms have been on my mind a lot lately. I’m working on forms for a couple of IT companies, FileReplicationPro and Onsharp. There are two big questions when you plan your web form. The first is what information to include or request. As a general rule, people get antsy if you ask too many…
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Giving Feedback that Gets Results
This morning I found in my email the very best kind of feedback on an assignment: “It’s perfect!”
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What do Good SEO Results Look Like?
When I first started doing online marketing as an in-house SEO, one of the most difficult things for me to determine was what success would look like. What kind of results could we realistically expect? How would we know when we had succeeded? I think this is one of the reasons that we get so…
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I Have Nothing to Tweet!
Sure you do! You just haven’t thought of it yet. When you’re tweeting for the sake of business networking — and also taking care of your business — it can be challenging to come up with that daily tweet. But consistent presence is the backbone of good social media marketing.
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Planning a Website for Older Users
I’m working with designer Jon Schleuss on a website for the local chapter of the American Association of University Women, an organization to which I belong and which I support wholeheartedly.