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August 2009
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Finding Your Customers
In general, the object of a web site is to allow your customers to find you. You make your site eminently findable with good SEO and SEM, make sure it says what you need your customers to know about you, and get on with your work. But it occasionally happens that your customers don’t actually…
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Your Website is Horrible
“This is the point,” I told the client, “where I tell you that your website is horrible.”
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The User Experience at Your Website
Tom and I are working on a very fun e-commerce website right now. The owners are fun, their products are fun, the customers are fun, it’s just a fun project all around. At the moment, the owners probably aren’t having any fun at all.
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How Many Pages Does Your Website Need?
The short answer to this question is: more. As long as you have good content to fill them with, more pages will always be good. Search engines love fresh content, human beings like to find new things when they explore — there’s really no downside.
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What’s a Linking Campaign?
Links are good, from the point of view of search, and you want your business website to have them. Specifically, you want inlinks — other websites having a link to your website.
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Does Your Website Need a Team?
Yesterday I was talking with some friends about working teams. The people involved in the conversation were as follows: the director of an airport, a high school music teacher, the director of a nonprofit, and me.