February 2010
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Advanced SEO Issue: On-site or Off-site Optimization?
When you get an SEO Strategy Report from us, it includes both suggestions for on-site optimization — which is to say, stuff you can do at your website, or have your webmaster do, to improve your results — and off-site optimization, which is the online marketing that can be done elsewhere on the web. The…
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Keywords, and Why You Need Some Other Words Too
Yesterday, I was working on a new website. I say new, but there actually was quite a bit of content already at the site. It read sort of like this:
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Twitter Metrics
One of the companies we do social media for is custom software creator Clevertech. The CEO and I were talking the other day about their Twitter performance. “It’s not great,” I told him, “but it’s showing some progress.”
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Stock Content on Your Website
I work with lots of bad web content. It’s my job. But it’s usually been written by the owner of the website. I completely understand why people do this. If nothing else, writing is like reading or driving — everyone does it, and it can seem odd to people to pay for something that seems…
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Math Websites: a Rant
I don’t usually rant about things, and I don’t usually show you pages that I haven’t written — or at least I’ve written the “after” site when I show you a “before” site. I don’t normally just hold some total stranger’s site up to ridicule.
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Search vs. Branding
What do you do when your best keywords for search aren’t the best for your brand?