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August 2010
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Responding to Complaints Online
We met this morning with a company suffering from online complaints. If you have this problem, you know that bad reviews can make a lot of online noise, threatening to drown out your good content. What can you do? First, identify the extent of the problem. Do you have lots of valid complaints? Then make…
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Monitor and Adjust
Most websites experience seasonal changes.Your e-commerce site might have had a Christmas shopping peak in November and December followed by a gift card redemption peak in January. Other kinds of sites usually have a dip over the holidays, but many have a back to work peak in January that settles back down in February.
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Lab Report: Seasonal Variations
FreshPlans is our lab site where we can test SEO strategies. We’re gradually doing all the things that ought to be done for a new site, and then observing and tracking the results.
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YouTube Marketing: Is It Worth It?
30% of the videos on YouTube are viewed fewer than two dozen times in their first month. Only half get more than 100 views. A mere 1% of the videos hit the 500,000 mark. (Data from YouTube and Video Marketing: An Hour a Day.) And of course most viewers at YouTube are pretty casual —…
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Is Design an SEO Issue?
“The lion has a bad reputation,”a man from Senegal once told me, “because he eats other animals.” The man’s point was that sometimes bad reputations are deserved. Web designers, however, have an undeserved bad reputation in some quarters. “You are probably at the mercy of a web designer,” begins a typical comment at a forum…
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Traffic Signals at Your Website
How fast can you see results when you make improvements at your website? This is Vintage Virgo, a baby clothes boutique we worked with last summer. Their new look, featuring styling by designer Sean Sallings, is at the top of this post. You can see the old look below.