April 2011

  • Mood and Tone in Your Web Content

    Mood and Tone in Your Web Content

    I’m writing up a website right now for WhatIf Creative, a marketing firm in my state. Amy Patton, the Creative Director there, always sends me excellent briefs to work from, including her word portrait of the people in the company, including both what they’ve said about the tone they want for their site and her…

  • Yellow and Black on the Web

    Rosie and I met with our newest client yesterday. We’re excited about working on their site, and they have a very snazzy logo. It’s a black rhinoceros on a flatbed car, with a yellow background. It could easily be a rock band’s logo.

  • Lab Report: the Effects of the Google Doodle

    Our lab site, FreshPlans, was featured when people clicked on Google’s doodle for Bunsen Burner Day, March 31st.

  • Tip of the Week

    [youtube BKquot95edA] Tip #1: Remember to use LinkedTube, YouTube’s text tools, and text at your website to clue search engines in when you use video marketing as part of your online marketing mix.

  • Besides Your Website– Where Else to Put Pictures

    Your company or organization has some good pictures — happy staff, the sports team you sponsor, your impressive office or exciting products, even just a good logo — so where do you put them?

  • Taking Pictures for Your Blog

    I don’t agree that a picture is worth a thousand words, but I can tell you that people like to see an image at your blog. And yet so often bloggers have no pictures, or free clip art or photos that we’ve seen dozens of times before, or unappealing pictures. If you have the budget…