June 2011

  • Google, Zeus, and Magical Thinking

    Google, Zeus, and Magical Thinking

    Last week I was preparing for a couple of basic presentations on SEO. In the course of that prep, I thought a lot about the way website owners tend to focus on small, specific things. In site owner forums, you can see people debating at length things like how best to sculpt the URLs of…

  • Outsmarting Google?

    Outsmarting Google?

    I’ve been reading Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn, a new book detailing the brash self-promoter’s secrets of online success. It begins with a bold premise: PageRank, everything Matt Cutts says, and indeed all Google’s official positions regarding SEO are part of a “Google Circus” designed to distract us from…

  • Using Hashtags Well

    Using Hashtags Well

    A hashtag is the number or pound sign “#” which you often see in Twitter messages.

  • Choose the Right Social Media Channel

    Choose the Right Social Media Channel

    I’m speaking at the Chamber of Commerce today about social media, and specifically about how to get the most out of social media for your business. I have one hour. Obviously, the big question is what is the most important tip of the iceberg. As I look over my handout for the presentation, I’m struck…