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June 2011
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Google, Zeus, and Magical Thinking
Last week I was preparing for a couple of basic presentations on SEO. In the course of that prep, I thought a lot about the way website owners tend to focus on small, specific things. In site owner forums, you can see people debating at length things like how best to sculpt the URLs of…
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Outsmarting Google?
I’ve been reading Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn, a new book detailing the brash self-promoter’s secrets of online success. It begins with a bold premise: PageRank, everything Matt Cutts says, and indeed all Google’s official positions regarding SEO are part of a “Google Circus” designed to distract us from…