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September 2011
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Find a Need and Fill It
Some online businesses are simply the web presence of an established business. Some are the product of a person wanting to make money online. Others, like today’s example, are the result of an individual or company’s seeing a problem they can help solve, and developing the solution online.
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How many social media accounts?
This question can go in two directions. First, how many different social media spaces should you be in? The answer, assuming that you are asking from the point of view of business, requires that you do a little research first. You need the answers to two questions:
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E-tail Lessons from Retail
Once upon a time, I managed a bookstore, first the physical location and then the cyberspace one. Plenty of people come to e-commerce with a computer background and no knowledge of retail beyond their own shopping experiences. E-commerce has some things in common with brick and mortar retail, though, so it makes sense to learn…
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Negative Feedback, and Sea Anemones
I teach college writing in my free time. I start out every semester by asking students their goals, and they have always answered sheepishly that they just want to pass the class and get out. I riposte that I understand that and don’t care: my goal is that they will be much better writers by…