October 2011

  • Your Want vs. Your Website’s Needs

    Your Want vs. Your Website’s Needs

    Rosie and I have, in the past week, visited with clients in three states. It has given us lots of time for far-ranging quasi-philosophical discussions. One such conversation was sparked by what one of the clients said as he showed us a not entirely successful aspect of his website.

  • The Click and Mortar Store

    The Click and Mortar Store

    Having finished sending clients good news about the third quarter, I know it’s time to think about the fourth quarter — the time when retail and e-tail merchants alike can expect to make a large percentage of their sales and income.

  • Your Website: Cost or Profit Center?

    Your Website: Cost or Profit Center?

    Among the many practical things in Niehaus and Loveday’s book Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads is a piece of information that really surprised me: in most organizations, the website is considered a cost center, not a profit center.

  • Google Analytics Real Time

    Google Analytics Real Time

    We’ve been watching real time analytics (currently in beta testing) for a few days, and it’s fun to watch. You can cluster around the screen saying, “Ooh, look, someone from Papa! Where the heck is Papa?”