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October 2011
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Your Want vs. Your Website’s Needs
Rosie and I have, in the past week, visited with clients in three states. It has given us lots of time for far-ranging quasi-philosophical discussions. One such conversation was sparked by what one of the clients said as he showed us a not entirely successful aspect of his website.
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The Click and Mortar Store
Having finished sending clients good news about the third quarter, I know it’s time to think about the fourth quarter — the time when retail and e-tail merchants alike can expect to make a large percentage of their sales and income.
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Your Website: Cost or Profit Center?
Among the many practical things in Niehaus and Loveday’s book Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads is a piece of information that really surprised me: in most organizations, the website is considered a cost center, not a profit center.