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February 2012
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Anatomy of Social Media Success
A client mentioned to us today that clicks to his blog posts had more than tripled since he began working with us earlier this year. Sales are up, too. We weren’t amazed by this — we use social media because it works, not in case it works — but it did make me think about…
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Rewrite Your Content, or Reorganize It?
Many of the projects we do involve rewriting, and often the original writer of the material jokes nervously about their “mistakes”‘ Mistakes can be the issue; punctuation and spelling errors give a negative impression of your company to your website’s visitors, and also seem to affect your search results negatively.
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Video Interviews for Your Website
Videos are good for your website. Many visitors like to get their information that way, they lend themselves to social media use, and they make you look good on the SERPs (search engine results pages).
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Sharing, Curating, and Keeping Secrets
We usually recommend Twitter, Facebook, and LinkedIn for all of our clients. We also suggest special networks like forums within the client’s field or lively blog communities — rarely do we have more than one client in any of those.
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What Should You Automate?
Some things are better done by hand. Some aren’t. Handmade bread is better than automatically made sliced bread by several orders of magnitude, but few people would prefer a hand-sawn board to one sawn with power tools — especially if they had to wield the saw.
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When to Worry About Competitors
A client of ours was concerned about a competitor. You may be, too. Chances are you have more competitors online than you do in your physical neighborhood — maybe hundreds or thousands or hundreds of thousands. You can’t worry about all of them.