September 2012
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Differentiating Your Website
A new client told me yesterday that he wants his website to be “Just about the same” as his competitors, “but not too much the same.”
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Clicks, Customers, and Conversions
We had an email from a client recently asking about clicks. We built their website, and in the past year they’d been working with a company that took care of advertising for them. This company was promising 125 “clicks” a month if they re-upped for another year. Was this good, our client was wondering? Should…
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Nature or Nurture?
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Using Infographics at Your Website
We recently commissioned a new infographic for a client. Paige came up with the concept and gathered the data, Jay put it into graphic form, and we posted it at Colosseum’s blog. From there, we can Tweet and Pin it, share it on Facebook, and generally spread it around.
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Geotargeting Your Website
If you have a local business, making it clear to search engines that you should be offered to local customers isn’t difficult: put your local address on your website, make sure you’re listed in Google Places and other local lists, get some local links, and you’re set.
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A Website for Your Medical Practice
Private medical practices, like many other small businesses, often do without a website. Is this a wise decision? Recent studies have found that 72% of patients go online for health information before seeing their doctors. 96% of physicians in one study reported that they had been asked by patients about information they learned online. Doctors…