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February 2013
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Redesign: A Theater Company
We’re getting the finishing touches completed for a new website for the Pushcart Players, a theater troupe specializing in family audiences and school performances. You can see their current website below at right, and the new one at left. The immediate impression is of course very different. Pushcart’s current site has been around for a…
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Power of Infographics – M. Smiciklas
Infographics are trendy, they’re fun, and they’re terrific for social media. On the other hand, from the point of view of the average website owner, they’re a serious investment — certainly in time, and probably also a financial investment as well. It therefore makes sense to get the most out of that investment by creating…
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Online Marketing to Save Post Office?
The U.S. Postal Service has never asked our opinion of their marketing, online or otherwise, but it seems like an interesting thought experiment. After all, the Postmaster General showed up on lots of channels last week explaining that the PO was giving up Saturday delivery because people no longer wanted their services. “You can’t beat…
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Improving Marketing: Where to Look
We have a new client who wants better results. Let me share how we start to develop a strategy — you can do the same for your own website. In this case, as in many cases, the client just wants overall improvement — more traffic, better rankings, more leads, stuff like that– rather than one…
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If Your Web Traffic Falls…
I recently read a blog post that listed three top reasons for falling traffic at your website: Penguin, Panda, and people not searching for you. We’ve never had a a client hit by an algorithm update (though our lab site, where we try out different stuff we would never do with a client’s site, was…
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Strategic Partners and Your Website
Your website is great for your business, of course, but it can also help you to forge mutually beneficial partnerships. If you’re not using your website to support your partners — and perhaps leveraging that support — then you’re not getting the most from your company website.