July 2014

  • Trying Out Analytics Apps

    Trying Out Analytics Apps

    Google Analytics is invaluable. It gives you lots of information about your website and allows you to make informed decisions about your website, your marketing, and your business. Sometimes you might like to access your analytics on your phone or iPad. Frankly, we like the desktop version for intensive use, but there are plenty of…

  • Understanding Conversion Rates

    Understanding Conversion Rates

    Among business website KPIs (key performance indicators), conversion rate is one of the most important — but also one of the most confusing. At its simplest, it quantifies the percentage of visitors that take a defined action at your website. For example, if you have an ecommerce site, your conversion point might be a sale.…

  • World Cup Busts Social Media Records

    World Cup Busts Social Media Records

    It’s been a little less than a week since the World Cup ended. Germans have been rejoicing, Argentinians have been lamenting, and there are probably more than a few 4-year fans who have already forgotten that the World Cup happened. This was a record year for the World Cup. Miroslav Klose became the all-time leading…

  • WordPress When You Mean Business

    WordPress When You Mean Business

    Most of our clients have one of two points of view about WordPress: They love WordPress — that’s one of the reasons they came to us. They’ve never heard of WordPress and don’t really care, since we’ll be taking care of their website for them. But I have had some chances recently to talk to…

  • Tweetable Text WordPress Plugins

    Tweetable Text WordPress Plugins

    When I read a great article, I appreciate having a button on the page that lets me tweet it quickly. It’s a great way to share inspiring or informative stuff with just a click, and I have to admit that by now I probably won’t go to the trouble of copying the URL and pasting…

  • 10 Things I Learned at WCKC 2014

    10 Things I Learned at WCKC 2014

    Jesse Cheng came to WordCamp Kansas City last time I spoke there as a complete neophyte with no WordPress experience. He came up this past weekend to show me what he had built since we last met: a website for his fantasy hockey league. This ability to make something yourself  is one of the cool…