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July 2014
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Trying Out Analytics Apps
Google Analytics is invaluable. It gives you lots of information about your website and allows you to make informed decisions about your website, your marketing, and your business. Sometimes you might like to access your analytics on your phone or iPad. Frankly, we like the desktop version for intensive use, but there are plenty of…
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Understanding Conversion Rates
Among business website KPIs (key performance indicators), conversion rate is one of the most important — but also one of the most confusing. At its simplest, it quantifies the percentage of visitors that take a defined action at your website. For example, if you have an ecommerce site, your conversion point might be a sale.…
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WordPress When You Mean Business
Most of our clients have one of two points of view about WordPress: They love WordPress — that’s one of the reasons they came to us. They’ve never heard of WordPress and don’t really care, since we’ll be taking care of their website for them. But I have had some chances recently to talk to…
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10 Things I Learned at WCKC 2014
Jesse Cheng came to WordCamp Kansas City last time I spoke there as a complete neophyte with no WordPress experience. He came up this past weekend to show me what he had built since we last met: a website for his fantasy hockey league. This ability to make something yourself is one of the cool…