August 2014

  • A Second Look at RSS Aggregator

    A Second Look at RSS Aggregator

    A while back we wrote about WP RSS Aggregator. It had a lot of great things going for it, but it didn’t work for us. The creator of the plugin, Jean Galea, reached out and offered not only a request to try it again but also gave us a license to their extensions. The plugin…

  • Serving the Modern Consumer

    Serving the Modern Consumer

    Shopping has changed. Consumers don’t trust ads and they don’t need them, since they can get information on anything they want at any time.That doesn’t mean that ads aren’t valuable, but it does mean that they have a different place in the process than they used to. Google says that the average consumer checks out…

  • Perfection in Online Marketing

    Perfection in Online Marketing

    Summer is conference season and I’ve talked to a lot of people this summer, so I don’t remember who it was who pointed out to me that people in our industry have a different relationship with perfection from most people. With legacy media like TV, magazines, and newspapers, the first time your ad or press…

  • Back to School at Your Website

    Back to School at Your Website

    The country is deeply into the Back to School season now; if this is a hot season for selling your brand, you did your BTS planning months ago. One of the great things about the internet, though, is that it is not too late for a nimble marketing division to catch the wave. Find your…

  • OK Cupid and Human Experimentation

    OK Cupid and Human Experimentation

    We had to fill out long forms when we used human subjects in our experiments back in grad school. Among other things we had to list ways in which our subjects might be physically harmed or psychologically humiliated. I was in Linguistics, and there’s scarcely any radiation or microbes involved in language experiments, so we…

  • Yo for Business

    Yo for Business

    Sweaters for dogs, air-conditioned shoes, one-ton hamburgers: there are plenty of silly things in this world, and Yo is another. Yo is a mobile app that has found the perfect balance of aloofness with a little condescension. Visiting Yo’s official website I learned that “It’s that simple.” This is apparently a sufficient explanation of what…