April 2015
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Blogging for HBA
Every website benefits from blogging, but each industry has its own blogging challenges and opportunities. If you’re blogging for the health and beauty industry, you’ll have both. What’s great about health and beauty blogging Beauty and health information is very popular online. Make up advice is now the most popular content on YouTube, and Pinterest…
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Mobile-Friendly Websites
It’s incredibly important to have a website that is mobile-friendly. April 21st is the date that Google will start penalizing sites that aren’t mobile. If your site isn’t set up for mobile by Monday, your page rank will suffer significantly in mobile searches. Google isn’t trying to punish people whose websites aren’t mobile-friendly. The update…
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Optimizing Page by Page
In between major changes at your website, like content refresh or redesign, you can still make incremental improvements by working to improve the performance of individual pages. If you improve one page or post every work day, you’ll have some 250 improved pages each year. It’s worthwhile upkeep. But randomly dipping into your website and…
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Six Social Media Mistakes
Rebecca and Rosie joined Andy Schuch of 8th & Walton on 8th & Walton’s Saturday Morning Meeting for Suppliers. 8th & Walton is a training and consulting company for Walmart suppliers, so they asked us about the kinds of social media mistakes a supplier can make. We were able to reflect on our experience with…
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Adding to Your Website
When he was about four years old, my youngest son told a group of adults that astronauts had gone to the moon in the old days. It was true, but I remember the looks of consternation at the idea of astronauts being part of the old days. You may feel that way about websites, but…
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Internet of Things and Your Website
The ultimate goal for the Internet of Things is for everything — inanimate objects as well as people — to be in constant communication. That’s the direction things are heading. You’ve probably noticed changes already. Your website can’t just be designed for desktops anymore. It has to be mobile-friendly. Mobile web use has been soaring…