Rebecca Haden
What If Nobody’s Searching for You?
SEO, or search marketing, is all about making sure you show up when someone is searching for your goods and services. You offer lip filler, and when someone searches for lip filler in your town, you show up. Simple. But what if people aren’t looking for your goods and services? Along with lip filler, let’s…
Working on Your Keywords
When we create a new website, we begin by getting to know our client and the organization the website will be introducing. We plan the site architecture and get to work on the design. Along with these actions, we come up with the keywords we’ll work on first, with the primary content of the website.…
Do You Need a Website or an Ad Landing Page?
One of the trends we see in online marketing recently is a tendency to rely more on ads in the digital space. For one thing, ads take up more of the space in search engine results pages (SERPS) than they used to. For another, generative AI mixed with search limits the number of searches that…
SEO for Dermatologists
Search Engine Optimization, or SEO, provides the best return on investment in healthcare marketing. The object is to communicate well with search engines like Google, as well as with your human visitors, so that you will show up in the SERPS (search engine results page results) when people look for your services online. SEO for…
A New Website for a Preschool
We’ve built websites for quite a few preschools by now. The most recent is for a local school that serves families with kids from babies to kindergarten, plus summer programs for elementary school children. The school had a website which they had built in-house. It presented the information they needed to share, but didn’t show…
Trying Out Yoast Progress Planner
Yoast has a new plugin, the Progress Planner. It gamifies keeping your website up to date. Here it is right out of the box: You can see an initial score of 5. We have not seen anything lower than that. You can also see right away how many plugins you have and whether any need…