Nonprofits’ websites often have multiple goals: making people aware of the issues your organization works on, sharing information about those issues, building mailing lists, encouraging people to take action, publicizing events, demonstrating authority, honoring volunteers and board members, demonstrating value for grant applications, and more. Nearly always, though, increasing donations is a primary goal for…

Tom brought up the question of whether it’s necessary to register copyright for websites today, and it’s an interesting one — but in a way it’s also a trick question. Any creative work is automatically under copyright. This has been true for more than a quarter of a century. So your website is protected under copyright laws…

Modern marketing faces a quandary: modern consumers are less and less willing to pay attention to ads, more and more determined to ignore and avoid ads, and good enough with technology to block ads and remove them from their information streams. One solution is to make your ads so entertaining that people accept them as…