• Pantone’s Color of the Year 2025: Mocha Mousse

    Pantone’s Color of the Year 2025: Mocha Mousse

    International color experts Pantone have been offering a new Color of the Year every year since 2000, when they kicked it all off with Cerulean Blue. This year, it’s Mocha Mousse, a milk chocolate shade that is supposed to be luxurious and comforting. Colors of the Year are very rarely neutrals, and this year’s choice…

  • Shutting Down Your Website

    Shutting Down Your Website

    The Pew Research Center made an interesting experiment. They checked on more than a million web pages that had been online 10 years earlier and found that 38% of them were no longer online. As they looked deeper into this digital decay, they found that 23% of all webpages had broken links — that is,…

  • Measuring the Effectiveness of SEO Strategy

    Measuring the Effectiveness of SEO Strategy

    We like long-term, full service relationships with our clients. This produces the best results. We’ve had some clients who work with us for a while and then decide they can do it in-house, and then come back, and then drop some services and then pick them back up again, and generally chop and change a…

  • How’s that Keyword Performing?

    How’s that Keyword Performing?

    Recently a client expressed concern about a particular keyword that had been bringing traffic to his website, but had slowed down. He was concerned about seeing his keyword performing sluggishly. If you’ve faced the same issue, you might like to see how we approached it. Question 1: Is the keyword really bringing less traffic than…

  • Keeping an Eye on Your Website in Progress

    Keeping an Eye on Your Website in Progress

    Do you like the idea of letting your web team create your website while you go about your business, sometimes wondering with happy anticipation what it will look like? Do you look forward to the day your site is ready as you might look forward to your birthday, when you finally get to open all…

  • Relaunching a Website

    Relaunching a Website

    MyFreshPlans.com is Haden Interactive’s lab site. We initially launched it in April, 2011. I had been working with Artsedge, the Kennedy Center’s educational website, and one of my jobs was to find good sites to link to for all the lesson plans I wrote. There I was with PageRank 8 links to hand out, and…

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