Metadata, or meta tags, refer to the html code giving information about your website to machines, like browsers or search engines. Metadata isn’t usually visible to people looking at your website. (There’s one important exception, discussed below.) It’s machines talking to machines. Back in the mists of time, like 2005, you could have a website…

One way to approach writing content at your medical website is to create a list of keywords — words and phrases your customers use to look for goods and services like yours online — and to write a great page for each one. Sending a list of the medical keywords you want to work on…

Healthcare content marketing is very effective and produces good ROI. It’s a robust marketing strategy that supports patient education and benefits the community while helping to streamline your business practices at your healthcare facility. But you can’t “do” healthcare marketing today and cross it off your list. You really need to think of it as…