Your cart is currently empty!
Connecting with Potential Patients
The patient path to purchase is well documented. People who need to see a doctor tend to search first for information about their problems. The vast majority of American adults look to Google for healthcare information. As they learn, they narrow in on more specific searches. Having visited an average of about 10 sources of…
Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way — when the patient sees a doctor, is admitted to a hospital, or is given tests. Checking to see how each event is communicated and how the various caregivers interact can be eye opening for physicians. A patient…
Your Customer’s Path to Purchase
Your customer’s path to purchase has been redefined with these basic steps: Stimulus: the moment when a potential customer becomes aware of your goods and services Zero moment of truth: the moment when a potential customer begins to research your goods and services online First moment of truth: the purchase itself, which may take place…
Dating Service Lessons on Content
Wired magazine talked with the experts at OkCupid about web content — okay, really they were trying to help Optimus Prime find a date. It was all about his profile, though, which is web content, and it was data based, so it was definitely a learning opportunity.
Get the Most out of Yoast: Use Yoast Effectively
The Yoast SEO plugin is the most popular SEO plugin for WordPress. We install it on all the websites we build or manage. It’s installed on more than five million WordPress websites as of this writing. Statistically speaking, chances are good that your WordPress websites has Yoast installed. But you have to use Yoast effectively…
SEO for Emergency Medical Services
SEO, or search engine optimization, helps people find your website when they need the goods and services you have to offer. You must produce content that answers the questions your prospective clients and customers have at all the stages on their path to purchase, and make it easy for new patients to feel comfortable visiting…
Can we help you?