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Being a Good Twitizen
Where I live, you can go into a local coffee shop pretty much any morning and find a table full of older gentlemen. They come in whenever they feel like it, sit down at their unofficial home base, and solve the problems of the world while drinking coffee. You might find a similar group in…
You’re Really Not That Interesting
Well, yes, of course you are. The problem is, visitors to your website are not as interested in you as in themselves.
Outbound Links, Abundance, and Cake
Recently I was talking with a client about plans for his website. He caters to the tourist trade, and we were discussing a page of links to local information.
Google’s Bert Update
Google uses an algorithm to decide which web pages to show people searching for information online. This algorithm gets updated all the time, for all kinds of reasons. Some updates are intended to encourage positive online behavior, such as rewarding more secure websites. Some are straight up punishment for bad behavior, such as devaluing websites…
Social Media Marketing Challenges
Sprout Social shared a report on the social media marketing challenges marketers face. Sprout Social, a favorite tool of ours, knows whereof they speak when it comes to social media. They supply tools and data analysis for tens of thousands of companies and individuals. Their report is based on interviews with 1,011 consumers and 1,018…
Dynamic Content Without a Blog?
By “dynamic” here I don’t mean “exciting.” I mean changing. When people come to visit your site on Monday, it has something different from when they visited on Friday.
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