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Are We Becoming More Visual?
Most of us have a preferred learning modality — a sensory learning style that is most comfortable for us. Traditional estimates say that about 65% of Americans are most comfortable with visual learning, 5% are kinesthetic or hands-on learners, and the rest rely most on auditory information. What’s your preferred learning style? You can quickly…
How Much Can Analytics Really Tell You About Your Customers?
One of the questions our clients often ask about analytics is whether they can really tell who comes to visit them — could they, for example, email people who have come to the site?
Your Website: Update, Refresh, or Redesign?
Let’s say that you like the basic look of your website, but you’re not getting the results you want. Do you need a new website, or can you just update it — refresh it a bit, in other words, and keep going?
When Patients Have the Power
The current trend in retail puts the power in the hands of the consumer. If you don’t offer a good selection, convenience, customization, or free shipping, customers will look elsewhere. We’re seeing a similar trend in the field of medicine, health, and wellness, too — there’s a shift in who guides health care interactions from…
Analytics: Do the Math
Check your analytics on a typical day and you’ll see numbers like 5.87, as in traffic is up 5.87% and 62 as in 62% of traffic came from search. You might see numbers smaller than that — like visitors spent an average of 1.85 minutes at your site — or larger, as in 32,564 pageviews…
Things that Don’t Matter for SEO
Every now and then Google holds a sort of town hall in which people ask them questions about SEO — search engine optimization. “What about LSI keywords?” people ask, and “What’s the best length for a post?” and “How about keyword density?” The Googlers kindly say, over and over in slightly different words, “No, really,…
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