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SEO for Medical Specialists
It doesn’t matter if you’re trying to self-diagnose symptoms, you’re looking for a place to buy a specific brand of multivitamin, or you’re shopping for a new primary care provider — you’re going to use a search engine. Eighty percent of internet users search for health information, according to a study released by the Pew Internet…
Which Social Media Platform Is Most Important for You?
Popular radiologists’ website Aunt Minnie recently posted about social media use for Breast Imaging specialists. Referencing an article in Journal of Breast Imaging by Drs. Elsa Kuhl and Jocelyn Rapelyea, they pointed out that radiologists have an opportunity to support patient education with their social media presence. Patients pay attention to social media information and are…
Your Website: Inform or Entertain?
William Morris said that you should have nothing in your home that you do not believe to be beautiful or know to be useful. This is good advice for your website, too. You might change that up just a little, though: have nothing that isn’t either entertaining or informative. Which is more important: inform or…
Medical Web Marketing
Choosing the right location has traditionally been one of the most important decisions to make for a business, clinic, or practice. It seemed as though the internet was set to be a great equalizer, removing many of the limitations of a physical address. However, physical location continues to play an important role, even in online…
Your Website’s Rankings
#1 on Google doesn’t mean the same thing it used to. Google still ranks websites, but there are many other factors involved in websites’ showing up for searchers. Because of personalized factors, including physical location, different people see different things. Search engines crawl websites, make decisions about what those websites are about, and rank their…
Selling at Your Healthcare Website
A great healthcare website sells to visitors naturally. Your patient comes to your website for information and realizes she should make an appointment for a checkup. Someone looking for a great gym or dance studio finds you with Google and signs up for a class. A person with back pain researches his symptoms online, finds…
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