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Using Your Website for Storage
What’s in your media library? There are some things that should be there: Your logo and other brand identity assets Pictures of your goods and, if possible, services Pictures of your team, your building or offices, and other brand images Images that illustrate your blog posts Patient forms Company newsletters Ads and promotional images White…
Health Information Online: Battling Sleep Myths
Sleep Health, the journal of the National Sleep Foundation, features a myth-busting article this month. A group of researchers from a number of institutions checked out 8,000 websites sharing information about sleep and identified 20 sleep myths which had two important things in common: lots of people believed those myths, and experts said they were…
SEO Priorities
Our first step for SEO clients is to create a custom SEO strategy to help the customer reach their goals for their website. This strategy tells us their SEO priorities: the most important steps to take. We know that Google uses an algorithm with hundreds of factors to determine whether to show your page to…
Only Pay If You’re On Page 1!
A client shared with me a high-pressure sales pitch he’s been getting from an online promotion company.
Does Your Page Rank?
Have you received a message saying, “Your web page ranks VERY LOW” with an offer to fix that for you? Or maybe someone in your networking group asked you how your website ranks. Maybe you’ve been hearing about PageRank. One way or another, you might be wondering — just how does your page rank? The…
Facebook Discrimination and You
Facebook is currently being sued for housing discrimination. That may seem like a leap, seeing that Facebook isn’t actually doing any real estate deals, but Facebook does run ads for housing. Canadian lawyers are complaining that Facebook’s employment ads discriminate against older workers. Researchers ran fake Facebook ads to test whether they could manipulate ads…
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