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Your Trustworthy Healthcare Blog
Healthcare information is one of the most frequent types of searches on the internet — but about half the information searchers are offered is inaccurate. If you have a blog about health at your website (and if you’re a healthcare marketer, you should), how can you make sure your visitors know it’s trustworthy? Healthcare consumers…
Google Uses “Pornyness” in the Algorithm
Google uses an algorithm to determine which pages to show to searchers. The algorithm has at least 200 different factors. Google’s Gary Illyes did an Ask Me Anything (AMA) at Reddit recently, and mentioned a new-to-us factor in the search algorithm: pornyness. Specifically, when he was asked to list some ranking factors, he rattled off,…
Goodbye, Google Plus!
Google Plus for consumers will disappear on April 2nd. Integrations seem to be shutting down sooner yet. If you have written and shared lots of great stuff at G+ over the years, you should go and download your content. Re-use it for your company blog. That said, will you notice the loss of Google Plus…
National Clean Out Your Computer Day
It’s National #CleanOutYourComputerDay! Start with a physical cleaning. Turn your computer off and unplug it. Remove all the dust, cat hair, coffee, crumbs, and whatnot from all parts of your computer. Turn your keyboard over and give it a gentle tap or two to dislodge whatever is in there. Take your mouse apart and clean…
“Blog”: It Doesn’t Mean What You Think It Means
A blog is a web page that shows articles in reverse chronological order, from newest to oldest, automatically. You write a post, and the post goes to the page and pops up at the top. We have actually seen web pages that might be called faux blogs. The owners went in with Dreamweaver and wrote…
YouTube and Health Information
YouTube will crack down on, among other things, “videos promoting a phony miracle cure for a serious illness.” There are plenty of these on YouTube. Cure cataracts with spinach! End diabetes by chewing garlic cloves! Binaural beats stop depression! Or, as a study published in Health Informatics put it, “YouTube contains misleading information, primarily anecdotal,…
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