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Hospitals Must Post Prices Online
Hospitals are now required to post their price lists on their websites. The Department of Health and Human Services regulation is outlined in the Affordable Care Act, which says, “Each hospital operating within the United States shall for each year establish (and update) and make public (in accordance with guidelines developed by the secretary) a…
How’s Your Page Performing on Google?
A client told me today that she was concerned about a particular keyword. When they typed this keyword in at Google, she told me, their site didn’t show up at all. She typed the term into her laptop to show me. She hit “Enter” with a flourish. There was her website in the search engine…
Google Analytics: Benchmarking
In your Google Analytics settings, you can choose whether to participate in benchmarking. If you agree, you’ll share your data — in the aggregate, with no identifying information — and allow Google to use it in benchmarking reports. In return, you’ll get to see how your website compares with other websites like yours. What’s a…
Make up Your Mind Day
December 31st is the day to make up your mind, to get off the fence, to quit wavering. Here are some uncertainties you might be facing: Should you invest in a website? 80% of American adults use the internet to get healthcare information and 63% chose their doctor on the basis of a strong online…
Top 10 Posts of 2018
Our most popular posts in 2018 run the gamut of topics. Here are the Top Ten: RTs Are Not Endorsements What does “RTs are not endorsements” really mean, and where did it come from? WordPress Plugins for Medical Professionals We regularly update this post listing useful plugins for WordPress medical websites. Source and Medium in…
AI, Article 13, and Copyright Rules
A few years ago, our graphic artist alerted us that someone was using a logo he had created for a client of ours. The infringer had made a small change and they were using it as their Facebook logo. It was a clear case of copyright violation. We reported them to Facebook. Facebook’s response was…
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