Blogging is the single most valuable thing you can do for your website. Each blog post does all these things for you: Adds another indexed page of valuable content to […]
Category Archives: Blogging
Fear and Hope in Healthcare Marketing
Getting health information out to consumers is an important, even an essential task. Research shows that U.S. consumers want and need health information. But U.S. consumers also fail to take […]
Blog Images
You need a blog — whether you name it “blog” or not — to add fresh, original content to your website on a regular basis. This improves your SEO and […]
Autogenerated Content
Robots may take on a lot of jobs, but they can’t write… or can they? We spoke with a company that has software designed to do just that. Suppose you […]
How Often Should You Post at Your Blog?
How often should you post at your blog? This question is among the great controversies in SEO circles: we all agree that blogs are good, but how often should you […]
How Long Does Blogging Take?
Blogging is the single most effective SEO tactic. It increases traffic, helps you establish thought leadership, and lets you show up for an essentially unlimited number of keywords over time. […]
Should Business Owners Write Blogs?
Our friends at Roundpeg discovered in their small business survey that half of business owners are writing their company blogs. Another 40% or so have an employee doing the writing. […]
Your Trustworthy Healthcare Blog
Healthcare information is one of the most frequent types of searches on the internet — but about half the information searchers are offered is inaccurate. If you have a blog […]
“Blog”: It Doesn’t Mean What You Think It Means
A blog is a web page that shows articles in reverse chronological order, from newest to oldest, automatically. You write a post, and the post goes to the page and […]
When You Stop Blogging
Regular blogging is the best thing you can do for your website’s traffic and rankings. Search engines like fresh content, and so do human visitors. Every new post is a […]
The Content Bubble
There’s been talk lately about the Content Bubble — the problem of excessive content on the internet. I’m inclined to agree. I think that removing all the spammy websites and […]
The Ghost-written Blog
One of the biggest controversies about blogging is whether it’s important for your organization’s thought leaders to do their own blogging, or whether it’s smarter to have a professional blogger. […]
Thought Leadership
Blogging does so much good from the point of view of SEO, traffic, and conversion that it’s easy to take a utilitarian position on blogging for your company, your organization, […]
Choosing Blog Topics
You might not call it a blog anymore. We write for clients who use the term “News,” “In the Know,” Knowledge Base,” “Patient Education,” and more. But the process of […]
Who’s Wearing the Underwear?
Here’s some advice I read online: “It’s really like the person who is wearing the underwear… who is controlling the game?” I didn’t add the ellipsis, by the way. That’s […]