Regular blogging, whether you use that term or not, is a reliable key to successful content marketing. Create several high-quality articles every week and over time you will show up […]
Category Archives: Blogging
The Content Bubble
There’s been talk lately about the Content Bubble — the problem of excessive content on the internet. I’m inclined to agree. I think that removing all the spammy websites and […]
The Abandoned Blog
See if this sounds familiar: you read, heard, and/or decided that all companies need a blog, so you included a blog when you had your website built. You wrote every […]
Blogging for Your Medical Practice
Blogging is an excellent tool for your medical practice. It’s terrific for patient education, it builds authority for your practice, and it does more for SEO than anything else you […]
Accessible Coronavirus Information
The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These […]
How to Pay Your Blogger
Many years ago at a conference, I gave a talk about blogging and a blogger asked, “How do you get money for blogging?” “I send out invoices,” I cheerfully explained. […]
Blogging vs. Social Media
Blogging used to be social media, back before we had social media. Copyblogger argued that it should continue to be considered part of the social media arsenal for some good […]
Should You Be Blogging about COVID-19?
Healthcare websites are talking about COVID-19, of course. News sites are doing so, too. But if you’re in a different industry, you might be wondering whether your blog should be […]
How Long Does Blogging Take?
Regular blogging is the single most effective SEO tactic. It increases traffic to your website, helps you establish thought leadership, and lets you show up for an essentially unlimited number […]
The Blog Posts Nobody Reads
50,811 people have read the blog post on Bunsen Burner Day at our lab site, FreshPlans. 21,725 have read the post on Jack and the Beanstalk lesson plans, and 16,729 […]
Selling at Your Blog
Blogs provide value for your business: Blogs drive traffic to different parts of your website. Your blog can show the world that you’re an expert in what you do. Blogs […]
Ways to Collaborate with Your Professional Blogger
It makes sense for most medical professionals, clinics, and those who work in health and wellness to outsource blogging and SEO services at their website. A professional blogger provides a […]
Is Blogging Dead?
Is blogging dead? Quick answer: No. Each month, 409 million people view more than 20 billion pages of blog posts. Is that a big enough audience for you? Just on […]
The Value of Blogging
People sometimes have a difficult time seeing the value of blogging. Part of the issue comes with the baggage the word “blogging” carries. Professional and profitable aren’t the first things […]
How to Hire the Right Web Content Firm
Content marketing is the most effective way to engage your customers and potential customers right now. However, most professionals working in health and wellness don’t have the time or the […]