Your blog posts may be for lead generation, patient education, thought leadership, or sales. But at least some of the time, they should be for SEO. Here’s a step by […]
Category Archives: Blogging
Answer Your Patients’ Questions Online
One of our team members (Rosie) is expecting, so she’s getting a lot of direct personal experience with health care providers. One of the frustrations with the process, for her, […]
The Blog Posts Nobody Reads
51,440 have read the blog post on Bunsen Burner Day at our lab site, FreshPlans. 21,525 have read the post on Jack and the Beanstalk lesson plans, and 15,341 have […]
HIPAA-Compliant Blogging
Got any good patient stories? Of course you do. If you’re a medical professional, you will have interesting stories from your practice, and it may seem natural to use them […]
Readable Healthcare Content
Content marketing is ideal for healthcare. Not only is it an excellent marketing option, but it also provides opportunities for patient education and patient engagement. But healthcare content marketing can […]
What Does Professional Blogging Cost?
Some things you buy will have a predictable price. Blogging is not one of them. Your blogging cost can vary from $10.00 a post to $1,000.00 a post. Price fluctuations […]
5 Reasons an Expert Needs a Blogger
We write about some very specialized things: lifestyle dentistry, dense breast tissue, chemical regulation compliance, healthcare funding in U.S. territories, stuff like that. We are not top experts on these […]
Giving Advice at Your Website
As a professional blogger, I give out a whole lot of advice online. At the blog you’re now reading, I share advice about online marketing and web content and design. […]
Using the Yoast SEO Plugin
We’ve been using the Yoast SEO plugin for our clients’ blogs for some years now. It’s easy, when you use something every day, to forget that its use and value […]
An Open Letter to Bloggers
Dear Bloggers, Curating content is part of my job. For years, I have regularly searched for excellent content — preferably not the most popular search results — for all kinds […]
Trying Out the New Yoast
We’ve been using the Yoast SEO plugin for years, for our own websites and our clients’ sites, and we’ve seen plenty of updates. The new Yoast SEO plugin, however, is […]
Blogging for Your Medical Practice
Blogging can do excellent things for your medical practice. It’s terrific for patient education, it builds authority for your practice, and it does more for SEO than anything else you […]
The Nasty Effect
I was at a professional development meeting in Indianapolis last week when I got an email from a client saying that she thought we should close comments on her website. […]
How to Hire the Right Web Content Firm
You know that content marketing, including at least a strong company blog and social media, is the most effective way to engage your customers and potential customers right now. You […]
Blogging Frequency
How often should you blog? Generally speaking, you want to blog as often as possible, and regularly enough to keep visitors coming back for more blog posts. There may be […]