People sometimes have a difficult time seeing the value of blogging. Part of the issue comes with the baggage the word “blogging” carries. Professional and profitable aren’t the first things […]
Category Archives: Blogging
How to Hire the Right Web Content Firm
Content marketing is the most effective way to engage your customers and potential customers right now. However, most professionals working in health and wellness don’t have the time or the […]
8 Advantages of Professional Blogging
There are significant advantages of blogging for your website. HubSpot tells us that 92% of companies that blog regularly have gotten customers through their blogs. BlogHer reports that 81% of […]
Dynamic Content Without a Blog?
By “dynamic” here I don’t mean “exciting.” I mean changing. When people come to visit your site on Monday, it has something different from when they visited on Friday.
Do Blog Comments Matter?
Blogging is great for business, and comments are often a part of blogs as well as at social media platforms. Does it follow that blog comments are great for business? […]
Using Surveys at Your Website
Whether you take surveys for fun, in hopes of getting a prize, or just for the satisfaction of helping to increase the amount of knowledge in the world, chances are […]
Healthcare Blogger Code of Ethics
Many medical doctors choose to take the Hippocratic oath: a promise to carry out proper care and conduct to the best of his or her judgement or ability. If you’re […]
Planning Your Health and Wellness Blog
When you sell health and wellness related goods and services, it makes sense to have a health and wellness blog. Your blog, news, or article section — or whatever you […]
Can You Take the Summer off from Blogging?
There’s a lot packed into “summer.” That one word is bursting with floral shorts, cold glasses of lemonade, fireflies blipping in the darkness, white sands and tropical beaches, cars brimming […]
Centralized Blogging
Blogging is the single most valuable thing you can do for your website. Each blog post does all these things for you: Adds another indexed page of valuable content to […]
Fear and Hope in Healthcare Marketing
Getting health information out to consumers is an important, even an essential task. Research shows that U.S. consumers want and need health information. But U.S. consumers also fail to take […]
Blog Images
You need a blog — whether you name it “blog” or not — to add fresh, original content to your website on a regular basis. This improves your SEO and […]
Autogenerated Content
Robots may take on a lot of jobs, but they can’t write… or can they? We spoke with a company that has software designed to do just that. Suppose you […]
How Often Should You Post at Your Blog?
How often should you post at your blog? This question is among the great controversies in SEO circles: we all agree that blogs are good, but how often should you […]
How Long Does Blogging Take?
Blogging is the single most effective SEO tactic. It increases traffic, helps you establish thought leadership, and lets you show up for an essentially unlimited number of keywords over time. […]