Healthcare information is one of the most frequent types of searches on the internet — but about half the information searchers are offered is inaccurate. If you have a blog […]
Category Archives: Blogging
“Blog”: It Doesn’t Mean What You Think It Means
A blog is a web page that shows articles in reverse chronological order, from newest to oldest, automatically. You write a post, and the post goes to the page and […]
When You Stop Blogging
Regular blogging is the best thing you can do for your website’s traffic and rankings. Search engines like fresh content, and so do human visitors. Every new post is a […]
The Content Bubble
There’s been talk lately about the Content Bubble — the problem of excessive content on the internet. I’m inclined to agree. I think that removing all the spammy websites and […]
The Ghost-written Blog
One of the biggest controversies about blogging is whether it’s important for your organization’s thought leaders to do their own blogging, or whether it’s smarter to have a professional blogger. […]
Thought Leadership
Blogging does so much good from the point of view of SEO, traffic, and conversion that it’s easy to take a utilitarian position on blogging for your company, your organization, […]
Choosing Blog Topics
You might not call it a blog anymore. We write for clients who use the term “News,” “In the Know,” Knowledge Base,” “Patient Education,” and more. But the process of […]
Who’s Wearing the Underwear?
Here’s some advice I read online: “It’s really like the person who is wearing the underwear… who is controlling the game?” I didn’t add the ellipsis, by the way. That’s […]
The Value of Blogging
Marketing giant Hubspot claims that websites with blogs have as much as 88% more leads than sites that don’t. This is for regularly updated B2C blogs. However, blogs in general […]
Don’t Duplicate Content for Healthcare Content Marketing
Content is king when it comes to SEO, and this is certainly true for healthcare content marketing. The only way to succeed with content marketing is to offer your visitors […]
Patient Education, Your Blog, and Your Responsibility
A recent survey found that about one quarter of patients who showed up for an imaging exam had received no patient education information from the doctor who sent them. Among […]
You’re Not a Lifestyle Blog. You’re a Hospital.
If you are in fact a lifestyle blogger, sorry. If you’re a hospital, though — or any other health and wellness organization — I want to talk to you about […]
The Pod Challenge and Patient Education
Patient education doesn’t always have to be some new and profound juicy tidbit. Yes, the groundbreaking medical research deserves to be shared, but that’s not all that needs to be […]
How to Hire the Right Web Content Firm
You know that content marketing, including at least a strong company blog and social media, is the most effective way to engage your customers and potential customers right now. You […]
Business Owners Write Blogs
Our friends at Roundpeg have released preliminary results from their 2017 small business survey. They asked owners of companies employing 100 workers or fewer (most, they say, have 50 or […]