A client wrote last night asking, “Is it not possible to tell Google the sitemap directly?… Can you not just tell Google the layout and have it appear appropriately?”
Category Archives: featured
New Social Media Option: Pinterest
Pinterest is the new kid on the block in social media. It’s a site where you can post links to pictures and create “boards” which are your own curated collections […]
The Click and Mortar Store
Having finished sending clients good news about the third quarter, I know it’s time to think about the fourth quarter — the time when retail and e-tail merchants alike can […]
The Main Point of Your Website
Here’s the new site that Dr. Tom Hapgood’s web design class created for a local charity.
Lab Report: Ad Performance
We’ve been playing around with ads at our lab site, FreshPlans. People ask us about monetizing sites sometimes; we write for successfully monetized sites, but the process of getting from […]
BE the Directory
Gathering backlinks or inlinks, links to your site from other sites, is an important part of search engine optimization.
SEO Tip: Copywriters
Some of the designers we work with have never worked with a copywriter before — they’re glad they did once they try it. Whether you’re hiring a designer or you […]
Updating Your Own Content: Things I’d Like to Say to Clients
A client emailed me this morning to see whether he’d be able to update the content at his website, which we will be launching soon. I assured him that, since […]
Google Analytics Motion Chart
Google Analytics has a wealth of data for those who care to mine it. However, some might prefer to get a quick idea of what’s going on without that mining. […]
Please Google or Please Your Readers?
Google’s recent algorithm update was good for Haden Interactive and for our clients, but it was rough on a lot of sites, and not just content farms. One such site […]
Tip of the Week
Tip #1: Remember to use LinkedTube, YouTube’s text tools, and text at your website to clue search engines in when you use video marketing as part of your online marketing […]
Besides Your Website– Where Else to Put Pictures
Your company or organization has some good pictures — happy staff, the sports team you sponsor, your impressive office or exciting products, even just a good logo — so where […]
Taking Pictures for Your Blog
I don’t agree that a picture is worth a thousand words, but I can tell you that people like to see an image at your blog. And yet so often […]
Website Assets: Is Your Subject Photogenic?
Last month, I wrote a website for Oyova Software, and I did the graphics, too. Writing websites is my regular job, but I don’t usually do the visual parts. I […]