featured
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The Click and Mortar Store
Having finished sending clients good news about the third quarter, I know it’s time to think about the fourth quarter — the time when retail and e-tail merchants alike can expect to make a large percentage of their sales and income.
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The Main Point of Your Website
Here’s the new site that Dr. Tom Hapgood’s web design class created for a local charity.
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Lab Report: Ad Performance
We’ve been playing around with ads at our lab site, FreshPlans. People ask us about monetizing sites sometimes; we write for successfully monetized sites, but the process of getting from website to monetized website is fraught with peril — or at least most people don’t seem to succeed at it. We wrote about the basic…
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BE the Directory
Gathering backlinks or inlinks, links to your site from other sites, is an important part of search engine optimization.
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SEO Tip: Copywriters
[youtube xhqSxUbLQ5Y] Some of the designers we work with have never worked with a copywriter before — they’re glad they did once they try it. Whether you’re hiring a designer or you are a designer, you should consider hiring a professional to write your web content.
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Updating Your Own Content: Things I’d Like to Say to Clients
A client emailed me this morning to see whether he’d be able to update the content at his website, which we will be launching soon. I assured him that, since we’re building the site on the WordPress platform, he’ll be able to change it any time.