SEO

  • Why Your Content Marketing Isn’t Working

    Why Your Content Marketing Isn’t Working

    Here at Haden Interactive, we’re all about web content. The content at your website, your blog, the content of your email blasts, your whitepapers and ebooks, social media, video scripts — we know that this is what makes the most difference for SEO, for conversions, and for connecting with your customers. But what if content…

  • Choosing Keywords: The Basics

    Choosing Keywords: The Basics

    Putting a list of keywords into the header of your website — along with your title and description — is a waste of time; Google ignores that list. However, you must still put time, thought, and effort into choosing a list of keywords. Search engines won’t pay attention to your list of keywords, so don’t…

  • A Conversation on Keywords

    A Conversation on Keywords

    Say you’re a veterinarian and you write a great article at your website titled “Nutrition for Your Bunbun.” Will that article bring you traffic, increase your thought leadership, or get the attention of prospective new clients?  In this conversation, Rebecca and Rosie Haden talk with Jeremy Conkle about keywords and how they affect the performance…

  • Niche Keywords

    Niche Keywords

    How narrow should your niche keywords be? Let’s step back a minute and unpack the question. Keywords are the terms people use to look for the goods and services you have to offer. For example, people with rotator cuff pain are likely to start looking for help with the term “shoulder pain.” If your practice…

  • Digital Marketing for Medical Tourism

    Digital Marketing for Medical Tourism

    What do Puerto Rico, Spain, Thailand, and Arkansas have in common? Medical tourism. Or rather, the combination of high quality medical care, low costs, and beautiful scenery that makes a place suitable for medical tourism. Medical tourism is the increasingly common practice of choosing a place like Little Rock or San Juan for elective surgery.…

  • Lost Web Traffic? Celebrate!

    Lost Web Traffic? Celebrate!

    We’ve been seeing falling web traffic at a lot of web sites. While we’re not actually ready to celebrate, it’s becoming increasingly obvious that this is something bigger than normal traffic fluctuations. Looking at all the changes we’ve seen recently in search behavior,  — including generative AI search like Google’s Bard and Bing’s Sydney as…