Social media

Sprout Social shared a report on the social media marketing challenges marketers face. Sprout Social, a favorite tool of ours, knows whereof they speak when it comes to social media. They supply tools and data analysis for tens of thousands of companies and individuals. Their report is based on interviews with 1,011 consumers and 1,018…

Now that Instagram has started hiding Likes, Facebook is doing the same. Just like Instagram (which Facebook owns), Facebook is rolling the change out in various countries before including the United States in the move.  Facebook Likes are a vanity metric for most businesses, and Likes don’t usually correlate with sales or other business KPIs.…

Popular radiologists’ website Aunt Minnie recently posted about social media use for Breast Imaging specialists. Referencing an article in Journal of Breast Imaging by Drs. Elsa Kuhl and Jocelyn Rapelyea, they pointed out that radiologists have an opportunity to support patient education with their social media presence. Patients pay attention to social media information and are…

“Now You Can See and Control the Data That Apps and Websites Share With Facebook,” Facebook trumpeted boldly. But only if you live in Spain, South Korea, or Ireland. Facebook is rolling out its new privacy tools slowly. They will hit the U.S., though, after they’ve been tested in smaller countries. The tool is called…

Social media promotes your content, helps you engage with patients and clients, and can even help your website’s SEO. So how original does your social media content need to be? Is social media repetition a problem? It depends on the kind of repetition. For social media, there are a lot of possibilities. Let’s look at…