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Strategy
Plan an Effective Social Media Campaign
Would you like to see results like this from a social media campaign? You can. Specifically, we’re seeing a threefold increase in impressions and twice as much reach as in the previous period. Here’s another example, showing nearly 70% higher organic reach and nearly 50% more clicks. This account went from just a handful of…
Website Maintenance: the Least You Can Get Away With
At a meeting once I was talking casually with a businesswoman. She told me, as people often do, that her website just didn’t do anything at all for her. I’ve never seen her website, but she told me that she had access to it — that is, she could update it herself. “Updating it regularly…
(Harmless) Stalking for Fun and Profit
Knowing more about your customers can mean knowing the kind of content they’ll enjoy and find useful, the places you should be to connect with them online, and the kinds of offers they’ll find appealing. When you really know your clients, you’re less likely to fall prey to overgeneralizations (“Nobody watches TV any more”) or…
A New Ecommerce Website
We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals. When we ask — and we always do — “What do you want people to do when they visit your website?” we know that there are…
Reopening for Business: 8 Ways Your Website Can Help
I’m writing this during the coronavirus pandemic, when many businesses are still closed even as some states are reopening. We think businesses and professional practices are going to see one of these things in the future: They’ll reopen their doors and pick up more or less where they left off. They’ll offer (or continue to…
Ecommerce in the Time of Coronavirus
16.4% of U.S. shopping was conducted online in 2019. Brick and mortar stores and the traditional retailers who keep those stores thought of ecommerce as a threat, even though almost 90% of all transactions took place in physical stores. During the pandemic, ecommerce sales have increased by more than 28%, bringing the penetration of e-commerce…