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(Harmless) Stalking for Fun and Profit

Knowing more about your customers can mean knowing the kind of content they’ll enjoy and find useful, the places you should be to connect with them online, and the kinds […]

Posted on June 8, 2022
by Rebecca Haden
Posted in Online marketing, Strategy | Leave a comment

A New Ecommerce Website

We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals.  When […]

Posted on March 21, 2022
by Rebecca Haden
Posted in Case studies, SEO, Strategy | 1 Comment

Reopening for Business: 8 Ways Your Website Can Help

I’m writing this during the coronavirus pandemic, when many businesses are still closed even as some states are reopening. We think businesses and professional practices are going to see one […]

Posted on May 25, 2020
by Rebecca Haden
Posted in Strategy | Leave a comment

Ecommerce in the Time of Coronavirus

16.4% of U.S. shopping was conducted online in 2019. Brick and mortar stores and the traditional retailers who keep those stores thought of ecommerce as a threat, even though almost […]

Posted on May 20, 2020
by Rebecca Haden
Posted in Healthcare marketing, Strategy | Leave a comment

The 4-D Website

We’re building a website right now for a global organization that holds events every few years. In between the events, they don’t want to keep up with events, accept registrations, […]

Posted on April 29, 2020
by Rebecca Haden
Posted in Online marketing, Strategy | Leave a comment

Should You Be Linkbuilding?

Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue […]

Posted on August 22, 2018
by Rebecca Haden
Posted in Linkbuilding, SEO, Strategy | Leave a comment

Why You Don’t Want a DIY Website

I’m speaking at WordCamp Kansas City today, and looking forward to it. Unusually for me, I’m doing a presentation for beginners: “The Care and Feeding of Your New WordPress Website.” […]

Posted on June 10, 2016
by Rebecca Haden
Posted in Strategy, WordPress | Leave a comment

The Brand Mapping Strategy: A Book Review

Karen Tiber Leland, author of The Brand Mapping Strategy, is a branding coach. Reading her book feels a lot like sitting down with a brand coach and getting some insight […]

Posted on June 3, 2016
by Rebecca Haden
Posted in Strategy | Tagged books | Leave a comment

There Is No New Normal

I was talking today with Megan, a Hearst representative, someone who works with both digital and legacy marketing. We were discussing ad placement in news, both digital and legacy. I […]

Posted on May 6, 2016
by Rebecca Haden
Posted in Strategy | Leave a comment

The 90 Day Rule for Business

You may have heard of the 90 day rule for dating, but there’s also a 90 day rule in business, and it’s worth knowing. What you do today will influence […]

Posted on July 12, 2013
by Rebecca Haden
Posted in Strategy | Leave a comment

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