I’m speaking at WordCamp Kansas City today, and looking forward to it. Unusually for me, I’m doing a presentation for beginners: “The Care and Feeding of Your New WordPress Website.” […]
Category Archives: Strategy
The Brand Mapping Strategy: A Book Review
Karen Tiber Leland, author of The Brand Mapping Strategy, is a branding coach. Reading her book feels a lot like sitting down with a brand coach and getting some insight […]
Should You Be Linkbuilding?
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue […]
There Is No New Normal
I was talking today with Megan, a Hearst representative, someone who works with both digital and legacy marketing. We were discussing ad placement in news, both digital and legacy. I […]
The 90 Day Rule for Business
You may have heard of the 90 day rule for dating, but there’s also a 90 day rule in business, and it’s worth knowing. What you do today will influence […]
Why I Work at oDesk
When I was a student, I lived in a town where men who wanted work could go out and stand on a street corner in the mornings, and trucks would […]