Knowing more about your customers can mean knowing the kind of content they’ll enjoy and find useful, the places you should be to connect with them online, and the kinds […]
Category Archives: Strategy
A New Ecommerce Website
We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals. When […]
Reopening for Business: 8 Ways Your Website Can Help
I’m writing this during the coronavirus pandemic, when many businesses are still closed even as some states are reopening. We think businesses and professional practices are going to see one […]
Ecommerce in the Time of Coronavirus
16.4% of U.S. shopping was conducted online in 2019. Brick and mortar stores and the traditional retailers who keep those stores thought of ecommerce as a threat, even though almost […]
The 4-D Website
We’re building a website right now for a global organization that holds events every few years. In between the events, they don’t want to keep up with events, accept registrations, […]
Should You Be Linkbuilding?
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue […]
Why You Don’t Want a DIY Website
I’m speaking at WordCamp Kansas City today, and looking forward to it. Unusually for me, I’m doing a presentation for beginners: “The Care and Feeding of Your New WordPress Website.” […]
The Brand Mapping Strategy: A Book Review
Karen Tiber Leland, author of The Brand Mapping Strategy, is a branding coach. Reading her book feels a lot like sitting down with a brand coach and getting some insight […]
There Is No New Normal
I was talking today with Megan, a Hearst representative, someone who works with both digital and legacy marketing. We were discussing ad placement in news, both digital and legacy. I […]
The 90 Day Rule for Business
You may have heard of the 90 day rule for dating, but there’s also a 90 day rule in business, and it’s worth knowing. What you do today will influence […]