I’m writing this during the coronavirus pandemic, when many businesses are still closed even as some states are reopening. We think businesses and professional practices are going to see one […]
Category Archives: Strategy
Ecommerce in the Time of Coronavirus
16.4% of U.S. shopping was conducted online in 2019. Brick and mortar stores and the traditional retailers who keep those stores thought of ecommerce as a threat, even though almost […]
The 4-D Website
We’re building a website right now for a global organization that holds events every few years. In between the events, they don’t want to keep up with events, accept registrations, […]
Should You Be Linkbuilding?
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue […]
Why You Don’t Want a DIY Website
I’m speaking at WordCamp Kansas City today, and looking forward to it. Unusually for me, I’m doing a presentation for beginners: “The Care and Feeding of Your New WordPress Website.” […]
The Brand Mapping Strategy: A Book Review
Karen Tiber Leland, author of The Brand Mapping Strategy, is a branding coach. Reading her book feels a lot like sitting down with a brand coach and getting some insight […]
There Is No New Normal
I was talking today with Megan, a Hearst representative, someone who works with both digital and legacy marketing. We were discussing ad placement in news, both digital and legacy. I […]
The 90 Day Rule for Business
You may have heard of the 90 day rule for dating, but there’s also a 90 day rule in business, and it’s worth knowing. What you do today will influence […]