PPC (pay per click) or CPC (cost per click) advertising is one of the most effective ways to advertise online. According to CBS, consumers today may be presented with 5,000 ads each day — no wonder we’ve developed ad blindness! Now, consumers are likely to ignore ads unless they’re already interested.
It’s like talking to a friend at a noisy party. You ignore all the chatter around you, but if someone says your name, you’ll hear it. Just so, consumers will ignore most ads, but will notice a good ad for something they’re already thinking about. Who’s thinking about your product? People who are searching for your product.
At Haden Interactive, we expect to get these results for clients when we manage their ad campaigns:
- more clicks
- lower costs
- better page positions
That means better ROI.
The cost of a click depends on some important factors:
- How good is your ad? How relevant is it to the keyword you’re bidding on?
- How good is the page you’re sending visitors to? How relevant is it to the keyword you’re bidding on?
- How do you stack up against the companies competing in your space?
That means that everything from your keywords to your ad to your landing page affects your costs and your ROI. You need more than a clever ad to see results. You need our training, experience, and expertise.
Going forward, you will also need to understand how artificial intelligence (AI) works with advertising. We have been using and writing about AI for many years, so we have a head start. You can benefit from that.
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