A well-established yoga studio needed to up their game to keep their strong position as new competitors started springing up around them. While they have stronger credentials then the upstarts, their website had not been updated in years. It didn’t show their stature. A new, responsive website design gave them a fresh, up to date look while maintaining the multi-media content they had worked hard to build over many years.
Their new website is designed to be easy to keep up in-house, and to work with the specialized studio management software that keeps their studio on track. It’s also search engine optimized to make sure they’re findable. Reorganizing their content made it easier for visitors to find — and shared their exciting history with visitors in new ways.
A local contracting firm knew that they had the largest capacity of any similar company in the region. They have 600 engineers and work on projects in Europe and South America as well as on projects across the nation, based in their offices in two states. Still, they often heard their clients saying, “We didn’t know you did HVAC!” or “We’d have had you do our millwork, but we didn’t know you did that.”
They needed a website that would help their current clients understand the breadth of their offerings, give prospective clients a clear view of their stature and capacity, and show up well in search. We worked closely with their teams to understand their company fully and to align their website with their overall marketing plan while making sure that they projected the authority and stature their company really has.
Change the Game
A mental health practice needed a website to bring greater visibility and authority, and they needed to be able to integrate their patient portal and maintain a high level of security. We built a site that captured their vision for their website, and started them off with blogging which garnered links from major news sources.
We worked closely with the IT team at the practice, as well as with the administrative team, to make sure that all the new elements of the website, from interactive forms to online payments, worked smoothly. At the same time, the design and content were dedicated to making the practice more visible. The more polished website increases authority for the doctors and therapists.
A physican-owned consortium of doctors with 17 clinics and 74 physicians needed a website that provided a unified, user-friendly experience for visitors while also allowing the clinics to show their own unique characters and brands.
At the same time, they needed to find ways to meet national goals and requirements for electronic engagement of patients. With a search and conversion optimized website, regular blogging, and social media, their patient portal has seen a stunning increase in the number of visitors and their level of engagement. Traffic to the website has also increased significantly, and content from the site shows up alongside major national medical news websites in searches. Their website shows their authority and expertise to new patients — and new physician partners and job candidates as well.
Change the Landscape
Lockton Affinity needed a website for a new division. They wanted to be able to bring in content from many different sources and to provide sales landing pages for multiple target audiences.
We built them a site that conveyed the brand well, and worked with their IT department to make it run well on their servers. Even more importantly, we worked with their team to ensure that the new website would fit into the workflow and the marketing strategy they planned for the new division.
Change the Paradigm
A news organization came to us with some very specific goals. They wanted to revive an online news source from the 20th century, but also to inform and influence people across the country. We created a fresh new website and provided ongoing blogging, social media, and linkbuilding, collaborating closely with the clients to meet their goals.
Choosing metrics that included changes in vocabulary and search volume, visits from government and media thought leaders, and links from major news outlets, we have been able to help the organization to measure and drive their progress.