Not all websites can be about pleasant things. Life isn’t all about pleasant things. Businesses don’t all specialize in pleasant things. When you’re dealing with tough subjects, you really can’t just add a picture of a puppy and leave it at that.
The content that greets visitors to your website is enormously important. The stuff “under the hood” — the meta language that human visitors don’t see — is also important. That includes your alt text. Alt text is descriptions of images included in the code for your images. People with limited vision using assistive readers can…