In a meeting last week, a client said that he’d heard from the guys that websites like his were just made by taking pictures and information from other websites. I […]
Tag Archives: ethics
Only Pay If You’re On Page 1!
A client shared with me a high-pressure sales pitch he’s been getting from an online promotion company.
SEO Don’ts
Recently a client asked for a list of SEO dos and don’ts. The client is a franchise operation, and they wanted to help their franchisees get the best possible results […]
An Amazing New Online Marketing Tool!
A man came to see me not long ago. He was trying to decide whether to work with me, or with this Amazing New Online Marketing Tool he’d discovered. I […]
Display: None — Is it Black Hat?
While working on a marketing plan for a company with a current website, I encountered something interesting. There was, on many pages of the site, an ad for the company […]
Copyright Issues at Your Website
There are changes taking place in the realm of intellectual property. From the sheer ease of copying to the attitude shift among users who’ve grown up with seemingly unlimited amounts […]
Are SEO Pros Lonely?
Josepha told me yesterday that search engine optimization professionals (or, as Tom puts it, search engine optimists) are lonely, according to the news. People in her office were discussing a […]