Recently a client asked for a list of SEO dos and don’ts. The client is a franchise operation, and they wanted to help their franchisees get the best possible results […]
A man came to see me not long ago. He was trying to decide whether to work with me, or with this Amazing New Online Marketing Tool he’d discovered. I […]
While working on a marketing plan for a company with a current website, I encountered something interesting. There was, on many pages of the site, an ad for the company […]
There are changes taking place in the realm of intellectual property. From the sheer ease of copying to the attitude shift among users who’ve grown up with seemingly unlimited amounts […]
Josepha told me yesterday that search engine optimization professionals (or, as Tom puts it, search engine optimists) are lonely, according to the news. People in her office were discussing a […]
A client shared with me a high-pressure sales pitch he’s been getting from an online promotion company.