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Tag Archives: FreshPlans

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Lab Report: Long Tail Keyword Rankings

Your website has some basic keywords you should always have in mind. The websites I’m working on today have primary keywords including “kids’ music,” “used furniture,” “Fayetteville apartment rentals,” and […]

Posted on November 29, 2010
by Rebecca Haden
Posted in Case studies | Tagged FreshPlans, keywords | Leave a comment

Lab Report: Ordinary Time

The Christian liturgical calendar has special times like Christmas and Easter, but it also has what’s known as “ordinary time,” when nothing special is happening. This seems like a useful […]

Posted on November 15, 2010
by Rebecca Haden
Posted in SEO | Tagged FreshPlans | Leave a comment

Lab Report: A Six Month Old Website

Our company lab site is now six months old. This is long enough to get a sense of how a website is doing, and to decide whether to make changes […]

Posted on October 19, 2010
by Rebecca Haden
Posted in SEO | Tagged FreshPlans | Leave a comment
analytics

Lab Report: Adding Social Media

It’s been three months since we launched FreshPlans, our laboratory site. We’ve been taking one SEO/SEM step a week there, to see how much difference each step makes. Normally, when […]

Posted on July 19, 2010
by Rebecca Haden
Posted in SEO, Social media | Tagged FreshPlans | Leave a comment
FreshPlans

Lab Report: Getting More Aggressive with Ads

We’ve made a website for experimental purposes. We’re taking steps one by one that we would, for a client, take all at once, so we can see the effects of […]

Posted on June 30, 2010
by Rebecca Haden
Posted in SEO | Tagged FreshPlans | Leave a comment

Lab Report: Affiliate Marketing

Posted on June 7, 2010
by Rebecca Haden
Posted in SEO | Tagged affiliate marketing, FreshPlans | Leave a comment

Lab report

Posted on June 2, 2010
by Rebecca Haden
Posted in SEO | Tagged FreshPlans | Leave a comment

New Website Lab Report: Affiliate Marketing

It’s been a month since FreshPlans went live. Comparing the first fortnight and the second, we see that overall traffic is up by 68% and pageviews are up by 82%, […]

Posted on May 21, 2010
by Rebecca Haden
Posted in SEO | Tagged affiliate marketing, FreshPlans | Leave a comment

New Website Lab Report

When I first started doing online marketing, it was an in-house job. I worked for a company that had a website that did nothing for us. All the other people […]

Posted on May 7, 2010
by Rebecca Haden
Posted in SEO | Tagged FreshPlans | Leave a comment

New Website Lab Report: Benchmarks

The new website I just launched — this is an interior page, with Earth Day lesson plans — has two days’ worth of analytics now. The first day it had […]

Posted on April 21, 2010
by Rebecca Haden
Posted in SEO | Tagged FreshPlans, Google Analytics | Leave a comment

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