Your website has some basic keywords you should always have in mind. The websites I’m working on today have primary keywords including “kids’ music,” “used furniture,” “Fayetteville apartment rentals,” and […]
Tag Archives: FreshPlans
Lab Report: Ordinary Time
The Christian liturgical calendar has special times like Christmas and Easter, but it also has what’s known as “ordinary time,” when nothing special is happening. This seems like a useful […]
Lab Report: A Six Month Old Website
Our company lab site is now six months old. This is long enough to get a sense of how a website is doing, and to decide whether to make changes […]
Lab Report: Adding Social Media
It’s been three months since we launched FreshPlans, our laboratory site. We’ve been taking one SEO/SEM step a week there, to see how much difference each step makes. Normally, when […]
Lab Report: Getting More Aggressive with Ads
We’ve made a website for experimental purposes. We’re taking steps one by one that we would, for a client, take all at once, so we can see the effects of […]
Lab Report: Affiliate Marketing
Lab report
New Website Lab Report: Affiliate Marketing
It’s been a month since FreshPlans went live. Comparing the first fortnight and the second, we see that overall traffic is up by 68% and pageviews are up by 82%, […]
New Website Lab Report
When I first started doing online marketing, it was an in-house job. I worked for a company that had a website that did nothing for us. All the other people […]
New Website Lab Report: Benchmarks
The new website I just launched — this is an interior page, with Earth Day lesson plans — has two days’ worth of analytics now. The first day it had […]