FreshPlans
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Lab Report: Long Tail Keyword Rankings
Your website has some basic keywords you should always have in mind. The websites I’m working on today have primary keywords including “kids’ music,” “used furniture,” “Fayetteville apartment rentals,” and “homebuilders.” We always want to include these terms in our writing for these sites, and you should always include your primary keywords when you’re writing…
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Lab Report: Ordinary Time
The Christian liturgical calendar has special times like Christmas and Easter, but it also has what’s known as “ordinary time,” when nothing special is happening. This seems like a useful concept for websites, too. There are special times like redesigns, seasonal peaks and valleys, linkbuilding campaigns and press pushes, but there are also ordinary times.…
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Lab Report: A Six Month Old Website
Our company lab site is now six months old. This is long enough to get a sense of how a website is doing, and to decide whether to make changes in your approach.
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Lab Report: Adding Social Media
It’s been three months since we launched FreshPlans, our laboratory site. We’ve been taking one SEO/SEM step a week there, to see how much difference each step makes. Normally, when we work on a site for a client, we do everything we can as fast as possible, so it’s hard to sort out the effectiveness…
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Lab Report: Getting More Aggressive with Ads
We’ve made a website for experimental purposes. We’re taking steps one by one that we would, for a client, take all at once, so we can see the effects of what we’re doing. The base of the experiment is an attractive, well-designed site with good, frequently updated content. We’ve done a little bit of linkbuilding,…
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Lab Report: Affiliate Marketing