We usually expect traffic to rise at the websites we work with. But — especially if you don’t have SEO professionals working for you — that’s not the only direction […]
Tag Archives: Google Analytics
Catching the Seasonal Wave at Your Blog
You want steady traffic at your blog, of course, but it’s also good to catch the seasonal waves as they come. Bringing new people to your blog with seasonal search […]
Website Traffic
We’re sending out analytics reports this week, and so far every client has had a nice website traffic increase for Quarter 1. That’s what we like to see, and what […]
Does Your Website Work Weekends?
One of the great things about your website is that it will go ahead and work for you while you’re out doing other things. It will, assuming you have a […]
Your Website’s Traffic
Your website’s traffic is the starting point for web analytics reports, and of course everyone is happy to hear about their increases in traffic. Me, too. But up and down […]
How to Install Google Analytics
Google Analytics provides rich web analytics and an ever-increasing range of features — for free. We install Google Analytics in every website we build or manage, and you should do […]
What Analytics Can’t Tell You
There are lots of things that your website’s analytics can’t tell you, especially when it comes to human thoughts. The client who told me yesterday, “Here’s something that analytics can’t […]
Can You Compare Stats?
When I first started using Google Analytics, I had been using another form of web stats for a while. Google showed about a tenth as many visits as my old […]
Why Do People Go to Your Site?
Most forums have cycles: new members post some particular question or rant, old members come in and answer it in a predictable way, and the subject dies down for a […]
Lab Report: Blogging for Search
SEO requires constant research, and most SEO professionals have sites they play around with for testing purposes. Our lab site launched on April 18th. We’ve been gradually testing things — […]
When Your Analytics Deceive You
I write reviews for Amazon. Me and thousands of other people. I get a certain amount of correspondence relative to my reviews there — people asking if they can send […]
Google Intelligence
Google Intelligence is one of the options on your Google Analytics Dashboard. As you can see in the screenshot here, the button for it is just below the “Dashboard” button.
Reading Your Google Analytics Reports
When I write about Google Analytics, I generally write as though you were going to your own analytics account and reading the data there. However, many business owners receive a […]
Traffic at Your New Site
How can you expect traffic to progress at your new website?
SEO Makeover Success
We recently did an SEO makeover for Bill West Roofing, a roofing contractor in Kansas City. Initially, the company contacted us thinking about PPC or magic behind-the-scenes optimization. They liked […]