November 2009
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Diary of a Website: Linkbuilding
Myra’s site, GraysLlandAcres.com, has been live for about a month now, and her basic linkbuilding was completed a couple of weeks ago. This timing is right. Jumping in with a lot of links all at once looks (and often is) unnatural, so we like to do regular linkbuilding over a period of time.
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Doing Detective Work at Analytics
When you look at your web analytics, there are some basic things you’ll want to examine: traffic — you usually want to see it increasing steadily. traffic sources — you’ll want to notice what’s bringing traffic and what’s showing the highest conversion rate, so you can do more of that; you’ll also want to catch…
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Are You Indexed?
I get a lot of requests for help that involve not being on the front page of Google’s search results. There are lots of reasons that can happen, and I can usually help. Last week, I had such a request that turned out to have a very easy answer: “You’re not indexed.” I heard those…
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The Myth of Black Friday
Some say that the Friday after Thanksgiving is called “Black Friday” because that’s the typical day on which retail operations get into the black, or begin earning a profit for the year. Others say (with better historical data) that the term “Black Friday” actually refers to the experience of retail workers and police officers coping…
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How Cool and Flashy Can Your Website Be?
Rosie and I were admiring a new website I was writing for. The design was particularly beautiful, for a corporate site, with an elegance of line and color that made me want to just gaze at it for a bit. Rosie wasn’t so sure. It seemed to her that it would be improved if there…
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On PageRank
There’s been a lot of talk about PageRank lately. Google has suggested that people are getting too het up over it, and there has been a flood of posts with titles like “Does PageRank Matter Any More?” My PageRank just increased, and I got a bit of a kick out of it. Do I expect…