January 2010
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Deciding on Web Content: Data or Gut Feelings?
Omniture’s survey for 2009 found out a lot of interesting things, but one simple fact really leapt out at me. 80% of respondents made decisions about web content without using any measurable data at all.
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Choosing an SEO Professional
Years ago, I worked for a company that had a website that did nothing. No one shopped there, and as far as we could tell (which wasn’t very far, because we didn’t know how to keep track) no one went there. The owners went to a round table discussion on websites for people in our…
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Social Media and Your Staff
Recently I read about a company that has found that social media is all the marketing they need. Not the first time I’ve seen that, actually, but this company had a different strategy from many of the companies we read about. They relied not just on their own company-led blog and social networking accounts, but…
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Changes at Your Web Site
Fresh content at your website encourages visitors, including search engines. People drop by to see what’s new and exciting, robots perk up and think, “Ah, that’s a live site that gets updated — I’d better go check it out!”
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Blogging for Absolute Beginners
I’ve been asked by a fellow musician to provide a true beginner’s guide to blogging. “What exactly,” the saxophonist asked me, “is a blog?”
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The Golden Ratio and Your Website
Sometimes the problem isn’t what you think it is.