August 2010
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Do You Know Where Your Content Is?
The latest issue of .net magazine has an article which starts off with a claim that most people don’t know what or where the content of their website currently is. I found this implausible at first glance. Then I remembered some of the old domains I’ve worked with, and the treasure hunt involved in finding…
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Brochure to Web Site?
Last month, I wrote a brochure for a company that makes a health care tool. This month, they’ve decided that they need a rewrite at the website. I’m so glad that they didn’t decide just to take the text I wrote for their brochure and tuck it into their website. I’ve seen people do that…
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Should Your Company Website Be Left to the IT Department?
Recently, we were asked to take a look at a website for a large corporation based in New York. There was a point during our test of the user journey when we had gone through several different screens, feeling more confused by the moment, and were beginning to dislike the company (from the point of…
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Linkbuilding, Anchor Text, and Pearls
Linkbuilding for your website is a lot like making cultured pearls. Natural pearls are created when a bit of sand or grit gets into an oyster and irritates it so that the oyster covers it with layers of nacre, resulting in a luminous pearl.
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Display: None — Is it Black Hat?
While working on a marketing plan for a company with a current website, I encountered something interesting. There was, on many pages of the site, an ad for the company that built the site. It was just a block of text which had in its CSS the string “display:none.” Let me back up a little.…
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Lab report: E-books for SEO
There’s a lot of talk about using e-books for online marketing. It’s widely claimed that e-books will do the following things: