May 2013
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Are You Too Old for WordPress?
No, you’re not too old for WordPress. We recently set up a WordPress site for a 78 year old man, and he’s not too old for WordPress, so it’s a good bet that you aren’t too old, either. There were some things we noticed in working with this client, and we think they might be…
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SilverStripe CMS
SilverStripe is a new-to-me content management system out of New Zealand. They’ve recently been chosen by the government of New Zealand for a major project, so they may become better known on their home turf. I’m always interested to know about any new CMS, so I tried it out — and you can too, at…
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A Primer on Online Advertising
Online advertising is not the same as online marketing. Online marketing includes having a great website, blogging regularly, using social media in strategic ways, linkbuilding, and all kinds of other stuff that isn’t advertising. However, there are times when you want to use ads. Say you are selling a new type of senior alert system.…
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The Zero Moment of Truth
Sterling Tucker of the Natural Fruit Corporation asked me the other day if I knew about the first and second moments of truth for CPG companies — the famed FMOT and SMOT. The first moment of truth is when a customer decides to buy the item in the store. The second moment of truth is…
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Giving Facebook a Kick
Most companies need to be on Facebook now. Not only will people look for you — your company may also have a blank page set up automatically by Facebook, so you look completely lame when they find you.
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Icons for Your Website
Icons, on the web, are little images that provide information. Some common places where we see them: Social media icons are clickable buttons that take you to the site owner’s social media accounts. Here we see Twitter, Facebook, and LinkedIn icons in colors that complement the website’s overall design: Clickable icons can also be used for…