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May 2013
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Marketing to Teens — Ur Doin It Wrong
Teens in America have serious purchasing power. Most keep their money from babysitting or after school jobs, few contribute to their household economy, and many receive allowances or payments for chores throughout their teen years.
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Likeable Business, by Dave Kerpen
Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver is a followup to Kerpens’ Likeable Social Media. This book is not primarily about online marketing, though Kerpen is an expert on social media. The book is about making your business likeable to customers and to your team, so your marketing will be…
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Black Hat Temptations
How do you get good results with a website? You create a steady flow of good content, communicate well with search engines, make sure you offer a high level of usability for your visitors, and of course maintain an excellent product and top quality customer service. Add strategic use of fastidious linkbuilding and effective social…
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Controlling Bylines in WordPress
Your WordPress website may show the name of the author on your blog posts, as in the screenshot from our lab site at left. Some do and some don’t, and it depends on the theme. This means you should talk with your designer when you’re having your site built, to ensure that the author either…
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Usability from the Other Side
When you build a website for your company, usability for your visitors and customers has to be your number one concern. If you plan to keep up your own website, though, usability for the people doing that upkeep should also be high on the list. The screenshot here is from an educational website we’re building…
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Redesign: A Financial Services Website
Northwest Arkansas financial planners Beale, Lee and Associates are rebranding their company. They’ve had significant growth and quite a bit of visibility with an ongoing radio show, major press mentions, and a forthcoming book by one of the principals. Headquartered as they are in the home of Walmart, they serve a prosperous clientele, and they…