Linkbuilding
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Linkbuilding Strategies: What Works for You
When I develop SEO strategies for people, I often suggest a linkbuilding component. Actually, I probably always suggest a linkbuilding component. One of my first clients when I left in-house SEO had a couple million links, and a new linkbuilding campaign was a good move for him, so why wouldn’t it be for you? That…
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Outbound Links, Abundance, and Cake
Recently I was talking with a client about plans for his website. He caters to the tourist trade, and we were discussing a page of links to local information.
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Should You Be Linkbuilding?
Linkbuilding can be a high value activity for your digital marketing strategy — if your website is ready. High quality links from other trusted websites to your own website continue to be important for SEO. First, they’re one of the top factors in Google’s algorithm. Second, they drive traffic to your website — people who…
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Linkbuilding: When Have You Succeeded?
That’s not how this question is usually phrased. Usually, clients want to know if they’re through. And typically, the answer to that question is the same as the answer to any question about when to stop marketing efforts: you should stop marketing as soon as you have as much business as you’ll ever want.
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Linkbuilding: Getting That Natural Look
You may not think of fairy tales and business together very often, but we do have a business fairy tale in our culture. You can see it in movies. Our heroine is perhaps a baker. She makes wonderful breads and cakes and pies, and several people encourage her to sell them, so she does. Gradually,…
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What’s Linkbuiding?
Google uses literally hundreds of factors to rank the pages of your website, and many of those factors are affected by who’s searching. But one of the most important factors is still the links your website gets from other websites. That means that linkbuilding continues to be important for modern websites. This is logical and…